Exciting New Bagels Unveiled by BAGEL & BAGEL for a Limited Time

New Bagel Creations by BAGEL & BAGEL

The renowned bagel chain, BAGEL & BAGEL, part of Altego Co., Ltd., a subsidiary of JFLA Holdings, is excited to announce the launch of new seasonal products. These innovative bagels are set to captivate taste buds across the nation. From hearty whole wheat blends to decadent chocolate chip varieties, each option is crafted with quality ingredients to ensure an exceptional flavor experience.

Whole Wheat Bagel - JPY 236 (Tax included)

One of the highlights of this new collection is the whole wheat bagel, made from premium domestically sourced wheat. This bagel combines the full flavor of wheat, including the outer bran and germ, ground into a fine flour. The result is a beautifully fragrant, nourishing bagel that's perfect for any time of day.

Availability: December 26, 2025, until sold out.
Where to buy: Available at BAGEL & BAGEL locations nationwide, although some stores may not carry this item.

High Cacao Chocolate Bagel - JPY 298 (Tax included)

Chocolate lovers will rejoice with the introduction of the high cacao chocolate bagel. This rich bagel incorporates bitter cocoa dough with 70% cacao chocolate chips, known for their polyphenol content. Plus, it includes a sprinkle of cacao nibs on top for an extra delightful texture. It’s a treat that offers both indulgence and health benefits!

Availability: January 7, 2026, until sold out.
Where to buy: Available at BAGEL & BAGEL locations nationwide, though select stores may not have it.

Gianduja Crunch Bagel - JPY 334 (Tax included)

Inspired by the Italian chocolate treat known as Gianduja, this limited-edition bagel is the ultimate winter indulgence. It features a rich cocoa and white chocolate bagel, generously filled with decadent Gianduja cream—a heavenly hazelnut chocolate spread—and topped off with a crunchy chocolate topping. It perfectly balances luxurious flavors with a delightful crunch.

Availability: January 7, 2026, until sold out.
Where to buy: Available at BAGEL & BAGEL locations nationwide.

The Chocolate Muffin - JPY 367 (Tax included)

For muffins that promise a rich chocolate experience, look no further. The Chocolate muffin is crafted with premium couverture chocolate to ensure a smooth and luscious texture, officially making it a winter favorite. Topped with large chocolate pieces, Oreo cookies, and walnuts, this muffin is a must-try for any baked goods aficionado.

Availability: December 26, 2025, until March 31, 2026.
Where to buy: Available at BAGEL & BAGEL locations nationwide.

Rich Peanut Butter & Milk Chocolate Muffin - JPY 367 (Tax included)

This muffin features a delightful blend of two types of roasted peanut butter, combined with the sweetness of milk chocolate chips. The addition of crunchy roasted peanuts adds a beautiful texture, creating a deliciously American-style muffin that’s satisfying and comforting.

Availability: December 26, 2025, until March 31, 2026.
Where to buy: Available at BAGEL & BAGEL locations nationwide.

Caramel & White Chocolate Muffin - JPY 367 (Tax included)

Finally, the caramel and white chocolate muffin is a true crowd-pleaser. This creation mixes white chocolate chips into the dough and envelops it with smooth white chocolate cream, finished with a crisp caramel layer that’s brought to life with sea salt from Lorraine, France. It creates an extraordinary harmony of sweet and savory.

Availability: December 26, 2025, until March 31, 2026.
Where to buy: Available at BAGEL & BAGEL locations nationwide.

About BAGEL & BAGEL

BAGEL & BAGEL prides itself on using simple, high-quality ingredients to craft their bagels. Unlike traditional hard bagels, BAGEL & BAGEL utilizes a unique preparation method that results in a bagel with a moist, chewy texture, ensuring they remain soft and delicious even after some time.

For more information, visit the official BAGEL & BAGEL website: BAGEL & BAGEL Official Site

About Altego Co., Ltd. and JFLA Holdings

Altego Co., Ltd., headquartered in Tokyo, focuses on producing and selling a variety of baked goods. As part of JFLA Holdings, it also engages in the production and distribution of premium food items. For more about these companies, check out JFLA Holdings Official Site.