Mars Appoints Kemal Cetin as Digital Chief to Lead Snacking Innovations
Mars, Incorporated, a well-known family business and leader in the global snacking market, is making significant strides in its digital initiatives. On June 9, 2026, the company announced the appointment of Kemal Cetin as the Global Chief Digital & Information Officer (CDIO) for its snacking division, effective from August 3, 2026. Cetin, who brings nearly 30 years of experience in digital transformation, will oversee the company’s extensive digital and technology strategies to bolster growth in its $36 billion snacking business.
Cetin will work closely under the guidance of Andrew Clarke, Global President of Mars Snacking, and will be a pivotal member of both the Mars Snacking Leadership Team and Mars Digital Technologies Leadership Team. His appointment comes at a time when Mars is integrating newly acquired brands from Kellanova, and his expertise is expected to drive faster decision-making and innovation across the company's initiatives. Clarke expressed his enthusiasm, stating, "I'm delighted to welcome Kemal to Mars Snacking. His experience leading digital transformation and helping organizations grow makes him the right leader at an important moment for our business."
Before joining Mars, Cetin served as the Global Business and Digital Solutions Officer at FrieslandCampina and has held positions at major FMCG companies including Diageo, Coca Cola Enterprises, and Whirlpool. His broad international experience in the digital sector positions him well to navigate the current landscape and enhance Mars' approach to data and technology. Not only will he lead the charge in utilizing various digital capabilities, but he will also focus on improving customer and associate experiences, which are crucial to the brand's ongoing success.
On his new role, Cetin remarked, "I am honored to join Mars Snacking as its new Chief Digital & Information Officer. Mars has a rich history of innovation and transformation to accelerate business growth. Together, we will advance the use of digital technologies, data, analytics, and AI capabilities to drive sustainable growth and create lasting value for our consumers, customers, and Associates."
Mars, Incorporated has a rich legacy, producing beloved brands like SNICKERS®, M&M'S®, SKITTLES®, and PRINGLES®. As the company forges ahead under Cetin's leadership, it demonstrates a commitment to leveraging digital opportunities for future growth.
In conclusion, Kemal Cetin’s appointment reflects Mars' strategic priorities as it embarks on the next chapter of its digital evolution. With his extensive background in digital innovation and leadership, Cetin is set to steer the company towards enhanced operational agility and improved customer connections. Mars remains steadfast in its mission—shaping the future of consumption while nurturing its heritage of quality and responsibility. As this new chapter unfolds, industry stakeholders will be keen to observe how Mars combines its tradition with cutting-edge technology to meet the evolving demands of consumers worldwide.
Cetin will work closely under the guidance of Andrew Clarke, Global President of Mars Snacking, and will be a pivotal member of both the Mars Snacking Leadership Team and Mars Digital Technologies Leadership Team. His appointment comes at a time when Mars is integrating newly acquired brands from Kellanova, and his expertise is expected to drive faster decision-making and innovation across the company's initiatives. Clarke expressed his enthusiasm, stating, "I'm delighted to welcome Kemal to Mars Snacking. His experience leading digital transformation and helping organizations grow makes him the right leader at an important moment for our business."
Before joining Mars, Cetin served as the Global Business and Digital Solutions Officer at FrieslandCampina and has held positions at major FMCG companies including Diageo, Coca Cola Enterprises, and Whirlpool. His broad international experience in the digital sector positions him well to navigate the current landscape and enhance Mars' approach to data and technology. Not only will he lead the charge in utilizing various digital capabilities, but he will also focus on improving customer and associate experiences, which are crucial to the brand's ongoing success.
On his new role, Cetin remarked, "I am honored to join Mars Snacking as its new Chief Digital & Information Officer. Mars has a rich history of innovation and transformation to accelerate business growth. Together, we will advance the use of digital technologies, data, analytics, and AI capabilities to drive sustainable growth and create lasting value for our consumers, customers, and Associates."
Mars, Incorporated has a rich legacy, producing beloved brands like SNICKERS®, M&M'S®, SKITTLES®, and PRINGLES®. As the company forges ahead under Cetin's leadership, it demonstrates a commitment to leveraging digital opportunities for future growth.
In conclusion, Kemal Cetin’s appointment reflects Mars' strategic priorities as it embarks on the next chapter of its digital evolution. With his extensive background in digital innovation and leadership, Cetin is set to steer the company towards enhanced operational agility and improved customer connections. Mars remains steadfast in its mission—shaping the future of consumption while nurturing its heritage of quality and responsibility. As this new chapter unfolds, industry stakeholders will be keen to observe how Mars combines its tradition with cutting-edge technology to meet the evolving demands of consumers worldwide.
Topics Business Technology）
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