#Japan #Tokyo #Luna #REI #IVE

IVE's REI Shines at LUNA's Grinding Conceal Butter Event

On September 22, 2025, LUNA, a renowned South Korean cosmetics brand, celebrated the official launch of its latest product, the Grinding Conceal Butter, in Japan. The event took place at a prestigious venue and was graced by the presence of REI from the popular K-pop girl group IVE, who is also the global ambassador for LUNA. The moment REI took the stage, she was met with enthusiastic applause and excitement from her fans.

A Warm Welcome and Introduction by LUNA's Executives

Before unveiling the product, Lee Hyun-jung, the head of LUNA's cosmetics division, expressed gratitude for the support from Japanese consumers. He emphasized the brand's commitment to delivering unique textures and colors that appeal to makeup enthusiasts, especially those in their 20s and 30s. He highlighted LUNA's success, noting that the brand had been recognized as the top brand at Korea's Olive Young for six consecutive years and had sold over ten million units of its Long Lasting Concealer.

Discovering the Grinding Conceal Butter

The star of the evening was the Grinding Conceal Butter, a revolutionary concealer with a buttery texture that seamlessly adheres to the skin. Attendees were eager to learn more about its unique characteristics and how it could effectively cover imperfections, such as pores and blemishes.

REI, dressed in a stylish outfit that matched the product's theme, shared her enthusiasm about the event, stating, “I’m thrilled to be here for such a wonderful event in Japan!”

Expressing her affinity for LUNA, REI explained, “I love expressing myself through makeup, and it aligns perfectly with LUNA's identity.” She also noted her determination to spread the word about LUNA's魅力 to a wider audience as its global ambassador.

When asked about the Grinding Conceal Butter, REI gushed, “As its name suggests, this product has a truly buttery feel, allowing for naturally smooth coverage.” She especially appreciated the innovative experience of using the concealer, which can be sharpened like a pencil for hygienic use, ensuring that only the desired amount is applied.

Sharing Makeup Tips and Techniques

During a talk session, REI delighted fans by sharing her personal makeup tips. She revealed a popular technique in Korea, where a highlighter is applied around the cheeks before adding blush. This method enhances the vibrancy of the blush color. REI also encouraged attendees to try using the 00 shade of the Grinding Conceal Butter as a highlighter before applying blush, promoting an effortless, radiant look.

Concluding her appearance, she expressed her heartfelt thanks to all attendees and encouraged them to support both her and the LUNA brand in the future.

A Glamorous Makeup Show by Yuki Ishikawa

As the event progressed, renowned makeup artist Yuki Ishikawa took the stage to showcase the versatility of LUNA’s products, including the Grinding Conceal Butter. He praised the unique design of the concealer, explaining how it offers an incredible blendability and coverage without the need for extensive techniques. Ishikawa demonstrated how easy it is to use and encouraged the audience that anyone can achieve a stunning look with LUNA's innovative products. He added other product innovations,