Luki Lab Expands Its Flat 2 Fast® Racer Lineup Launching New Products at the New York Toy Fair

Luki Lab to Launch New Line of Flat 2 Fast® Card Racers



In an exciting development for toy enthusiasts, Luki Lab is set to showcase its innovative expansion of the popular Flat 2 Fast® Card Racers at the upcoming New York Toy Fair. This event will take place from March 1 to March 4, 2025, and promises to be a game-changer for the toy industry.

President and CEO Didier Pietri confirms that the Flat 2 Fast brand continues to skyrocket in popularity among children and parents alike. This year, Luki Lab is unveiling a range of new products including the Flat 2 Fast® Stunt Card Racers, the Flat 2 Fast® 2 Pack Stunt Playset, and high-speed Flat 2 Fast® Speed Card Racers. Each product is designed to provide more thrilling ways to engage in play, reinforcing Luki Lab's reputation for innovation and creativity in the toy sector.

Notably, the Flat 2 Fast line has not only captured the hearts of customers but also garnered numerous awards. Last November, the brand was nominated for the highly coveted Toy of the Year award, which will be presented during the Toy Fair. In addition, the brand has previously won accolades such as the Good Housekeeping Best Toy Award, a Mom's Choice Award, and a 2024 NAPPA Award. These achievements reflect Luki Lab's commitment to quality and imaginative play.

New Product Highlights


  • - Flat 2 Fast® Stunt Card Racers: Designed for children aged five and up, these racers come in four vibrant colors and allow for exciting stunts without the need for pullbacks. They will be available starting July 2025 for an accessible price of $7.99.

  • - Flat 2 Fast® 2 Pack Stunt Playset: This set includes a ramp, tunnel, and ring of fire, creating the perfect environment for adrenaline-fueled play. Each set also includes two racers, catering to children’s inventive play styles, priced at $18.99 for a release in July 2025.

  • - Flat 2 Fast® Speed Card Racers: Targeted towards race enthusiasts, these machines boast precision engineering and real rubber tires. They transform into high-velocity racers with just a press of a button, also set to retail for $7.99 in July 2025.

In addition to the Flat 2 Fast series, Luki Lab is unveiling an exciting new brand called Pets 2 Love™. This collection features pop-out pet playsets designed to add another dimension of fun to playtime. At the Toy Fair, Luki Lab will host a giveaway, inviting attendees to take part in a unique experience and possibly win their very own Pets 2 Love playset. The brand encourages visitors to showcase their love for pets on social media to engage with the experience more interactively.

A Commitment to Imagination


Luki Lab's commitment to innovative and imaginative play is evident in every aspect of its upcoming launches. Visitors to their booth at the Toy Fair will not only get a chance to demo the new toys but can also schedule appointments for in-depth discussions about the brand's future and educational play experiences.

For those planning to visit the event, Luki Lab's booth will be located at #2539 in the Main Exhibit Hall, and the team will be available for personal appointments to talk about their mission to transform playtime for kids of all ages. The fair runs each day from 9 AM to 6 PM, with slightly shorter hours on the final day, promising an exciting space for networking and discovery in the world of innovative toys.

For media inquiries, please contact Mariia Minaieva at Beacon Media Group to learn more about this thrilling expansion, or visit Luki Lab's official website for more details on all new products featured at the Toy Fair. Be sure to follow the excitement as Luki Lab leads the charge in redefining the landscape of children's toys and playtime experiences.

Topics Consumer Products & Retail)

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