#Japan #Danone #Tokyo #Oikos #Protein Yogurt

Discover the New Passion Fruit Flavor of Danone Oikos Protein Yogurt

Danone Japan, headquartered in Tokyo's Meguro district and led by CEO Rodrigo Lima, has announced the limited-time release of a new flavor under its popular Oikos brand. The "Danone Oikos Protein Yogurt High Absorption Protein Passion Fruit" will hit the shelves, aiming to support individuals who lead active lifestyles with quality protein supplementation.

This innovative yogurt is crafted from concentrated passion fruit juice, delivering a rich flavor, balanced acidity, and refreshing aroma, embodying a tropical taste sensation. The introduction of chia seeds mimics the appearance and texture of passion fruit seeds, enhancing the visual and tactile experience of enjoying this yogurt.

The product will be available nationwide starting July 7, 2025, in convenience stores, followed by a larger rollout to supermarkets beginning July 14, 2025.

Understanding Protein Needs

According to Japan's dietary intake guidelines, adult men require 65g of protein and adult women 50g daily. Achieving this intake through food alone can be quite challenging—around 10 eggs' worth of protein is needed. The new product offers a solution, featuring a high absorption protein content of 10.1g per cup (113g), designed to facilitate muscle synthesis and absorption in the body.

With zero fat and low glycemic index (GI) at just 86 calories per cup, consumers can easily incorporate this protein-rich yogurt into their diets without the worry of excessive calories or sugars. This makes it a perfect snack option for those looking to maintain a healthy diet while ensuring optimal protein intake.

The product packaging portrays an athlete swimming dynamically, symbolizing summer's refreshing spirit and the vibrancy of sports. The design reflects Danone's commitment to encouraging sports enthusiasts and active individuals to replenish their protein levels deliciously through Oikos yogurt.

What is High Absorption Protein?

High absorption protein refers to proteins that are absorbed and utilized effectively by the body. It's not just about quantity, but also quality—how effectively the protein can be absorbed and used for body functions is essential. The DIAAS (Digestible Indispensable Amino Acid Score) indicates the quality of the protein. The protein in Danone Oikos is matched with the values found in boiled chicken breast, ensuring optimal absorption.

Studies have shown that after consuming Danone Oikos, blood levels of amino acids rise significantly, indicating effective protein uptake.

About Danone Oikos Brand

The Danone Oikos brand is committed to supporting active lifestyles through high-quality protein supplementation. They offer a range of products designed to meet various consumer needs, ensuring everyone can benefit from a nutritious and delicious protein intake. Their lineup includes the Oikos Protein Yogurt and the Oikos Protein Drink, both engineered for optimal nutrition and flavor.

For further information on Danone Oikos, visit Danone Oikos.

The Mission of Danone Japan

Danone is a global leader in the food and beverage industry, focusing on health through three key categories: chilled dairy products, water, and specialized nutrition. The Japanese arm of Danone offers a variety of products, including Danone Bio and Alpro, championing sustainable business practices. It is noteworthy that Danone Japan achieved the B Corp certification in May 2020, recognizing its commitment to social and environmental responsibilities.

For details on the B Corp certification, check Danone Impact.

This product represents the brand's ability to innovate while maintaining a strong focus on health and customer satisfaction. Emphasizing the importance of quality protein in supporting active lifestyles, Danone continues to lead the market in nutritional innovation.