#Japan #Tokyo #E-Commerce #Marketing Association #HATME

On March 26, 2026, HATME Co., a subsidiary of the Marketing Association, will co-host an informative webinar titled "How Winning e-Commerce Operates with the '8 Improvement Steps': A Practical Course for E-Commerce Managers Looking to Systematize Operational Enhancements." The webinar aims to assist e-commerce managers who find themselves facing challenges such as stagnant sales growth and ineffective improvement strategies. If you’ve struggled with the following issues:

• - Flatlining e-commerce sales with no visible paths to improvement
• - Implementing site enhancements that fail to drive significant results
• - Successfully attracting new customers but unable to increase repeat purchases
• - Overwhelmed by customer inquiries, leaving no time for analysis or improvements
• - Unable to prioritize improvements, resulting in a disjointed operational approach

then this seminar is tailored for you. Participants will learn about the 8-step process that characterizes successful e-commerce, encompassing both site improvement strategies directly related to sales and customer engagement enhancements that promote repeat purchases.

The content of this seminar includes:

• - Techniques for identifying issues and advancing site improvements using data from tools like GA4
• - Strategies to enhance purchase rates and average order values through improved user pathways and UI
• - Understanding the influence of customer interactions on lifetime value (LTV) and repeat purchase rates
• - Designing operational frameworks that utilize inquiry data for effective improvement initiatives
• - Establishing a continuous improvement system that minimizes reliance on individual expertise

This session is particularly beneficial for e-commerce practitioners who want to transition from the "thinking phase" of enhancements to a sustained operational phase. Don't miss this opportunity to elevate your e-commerce business!

Co-hosting Companies:

• - Marketing Association: Supporting over 400 companies with customer interaction and order processing with more than 1,000 projects completed.
• - HATME: Providing one-stop support from e-commerce site construction to operational management, with a collaborative performance history involving over 400 companies.

Who Should Attend?

• - Those running e-commerce operations but unsure of where to begin improvements
• - Individuals looking to integrate customer support with e-commerce site management for a holistic view
• - Professionals interested in specific improvement measures that could directly expand revenue
• - Those seeking to enhance customer service frameworks with an emphasis on repeat customer acquisition
• - E-commerce managers wanting to streamline their improvement priorities and cultivate a sustainable operational structure

Seminar Schedule Overview:

• - 13:55 - Access starts
• - 14:00 - 14:05: Seminar begins with agenda and survey discussions
• - 14:05 - 14:25: HATME's segment on "Complete Guide to the 7 Steps for Directly Improving E-Commerce Website Sales"
• - 14:25 - 14:45: Marketing Association's session on "Steps to Improve Customer Interaction for Repeat Purchases"
• - 14:45 - 14:50: Closing survey

Company Overview:
HATME Co.
Founded: July 1, 2022
CEO: Hirokazu Nakazono
Business Areas: Web production, video production, and online advertising.

• - Corporate Website: hatme.jp
• - Operational Support Services: hatme.jp/service-ec/lp

This comprehensive webinar is an invaluable opportunity to refine your e-commerce strategies and ensure a robust approach to growth and client retention. We look forward to your participation!