#None #Germany #TCL #MediaMarktSaturn #QLED

TCL and MediaMarktSaturn Expand Strategic Retail Partnership in Germany

On May 16, 2025, TCL, a leading brand in the ultra-large TV and Mini LED segments, announced a significant milestone in its business strategy by expanding its partnership with MediaMarktSaturn, one of Europe's top retail groups specializing in consumer electronics, to include Germany. This exciting announcement marks a new chapter for TCL, allowing the brand to reach a broader audience in the German market.

As part of this collaboration, TCL's latest offerings will be available in all MediaMarkt and Saturn retail locations in Germany, both online and offline, starting from May 2025. This includes innovative products featuring QD-Mini LED technology, such as the flagship C7K model and the enhanced QLED P7K series. Designed to deliver cutting-edge technology and optimal user experiences, these new products represent TCL's commitment to staying at the forefront of innovation in consumer electronics.

To celebrate this expanded partnership, a special cashback program has been launched, offering customers the chance to receive up to €400 in direct benefits from this collaboration. This initiative not only serves to entice existing customers but also to attract new ones looking for high-quality, innovative products.

Alex Ma, the Country Manager for TCL in Germany, Austria, and Switzerland, emphasized the importance of this partnership, stating, "With a strong partner like MediaMarktSaturn, we are opening a new chapter in TCL's history in Germany. Together, we enhance visibility and ensure that more people across the country have access to high-quality, innovative technology."

Bas Eijsink, Chief Commercial Officer of MediaMarktSaturn Germany, echoed this sentiment, noting that TCL embodies the forward-thinking brand alignment MediaMarktSaturn seeks in order to lead the market concerning product innovation and customer experiences. He remarked, "Together, we are enhancing our product assortment, giving our customers even more reasons to choose MediaMarktSaturn."

This partnership not only strengthens TCL's market position in Germany but also solidifies its presence across Europe, underpinning long-term regional growth. As a top television brand, TCL is dedicated to providing advanced entertainment and smart home technology solutions to a larger customer base. By collaborating with a well-established retail leader with extensive local market knowledge, TCL is facilitating access to its innovative products for more households, thereby enhancing their everyday lives.

To explore TCL's new products and learn more about their offerings, customers can visit TCL's website.

Conclusion

The expansion of TCL's partnership with MediaMarktSaturn is poised to redefine consumer electronics retail in Germany. Customers can look forward to exclusive innovative products paired with attractive cashback opportunities, exemplifying TCL's commitment to delivering both quality and value. As the brand continues to grow and innovate, its collaboration with MediaMarktSaturn signals a promising future for consumers in Germany seeking cutting-edge technology.

In conclusion, this strategic partnership is a win-win for both TCL and MediaMarktSaturn, promising not only to enhance the shopping experience for customers, but also to push the boundaries of technology and user experience in the consumer electronics space.