COCOLAB Expands Accessibility with Launch on Target.com for Oral Care Enthusiasts

COCOLAB Launches on Target.com



COCOLAB has made an exciting announcement: the beloved oral wellness brand is officially launching on Target.com. Founded by sisters Dr. Chrystle Cu, a practicing dentist, and Catherine Cu, an artist, COCOLAB is celebrated for its unique approach to oral care that combines science, design, and joy. This new collaboration allows Target shoppers to access COCOLAB's top-selling products from one of the most popular retailers in the country.

The COCOLAB Difference



What makes COCOLAB stand out in the crowded oral care market? The brand’s commitment to not only effective dental hygiene but also to making the experience enjoyable. Every product is thoughtfully designed with clinical backing to ensure real results. For instance, COCOLAB offers a specialized 500+ fiber woven floss that outperforms its non-woven counterparts by being four times more effective. Additionally, their electric toothbrush refills and innovative toothpaste featuring nano-hydroxyapatite (nHA) are tailored to enhance daily dental routines.

Incorporating delightful scents and flavors inspired by food, travel, and nostalgia, COCOLAB aims to create a sensorial experience, transforming routine brushing into a pleasurable, enriching ritual. Furthermore, the brand emphasizes sustainability by utilizing recycled ocean plastics, FSC-certified paper, and refillable packaging, making a statement in the green beauty movement.

Inclusivity is another core aspect of COCOLAB's vision. Their thoughtfully designed products cater to diverse needs, ensuring oral hygiene is perceived as a beautiful and empowering activity rather than a mundane chore.

What’s New on Target.com



The debut collection on Target.com features a selection of bestsellers that customers can enjoy:

  • - Cocofloss 33yd Refillable Floss ($9.99) – Available in delightful scents including Mint, Coconut, Cara Cara Orange, and Strawberry.
  • - Cocofloss 33yd 2-Pack Refills ($17.99) – Sustainable refills in Mint and Coconut, stylish and eco-friendly.
  • - Cocobrush Toothbrushes ($9.99) – Designed with ultra-soft bristles and a high bristle count in trendy colors like Pink and Blue.
  • - Kids Reflosser Floss Set ($17.99) – Featuring a kid-friendly design and the delightful Confetti Cake scent to inspire healthy habits.
  • - Electric Brush Refills ($24.49) – A dependable choice for those seeking an elevated cleaning experience.

A New Era of Oral Care



Dr. Chrystle Cu emphasizes the philosophy behind COCOLAB: “At COCOLAB, we believe oral care should feel good and do good.” By launching on Target.com, the brand aims to reach a wider audience of self-care enthusiasts searching for clean ingredients and fun, refillable formats that bring a touch of joy to their everyday routines.

For those interested in exploring COCOLAB’s full product range, you can visit Target's official website.

About COCOLAB



Founded by sisters Dr. Chrystle Cu and Catherine Cu, COCOLAB is transforming oral hygiene with dentist-designed products that not only work effectively but also foster overall well-being. Their unique blend of aesthetic, fun, and sustainability is poised to create a new standard in the oral care market.

Topics Consumer Products & Retail)

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