Pairs and Omikare Join Forces to Revolutionize Dating and Matchmaking Experience

Collaboration Between Pairs and Omikare

In an exciting development for singles looking for love, Pairs, operated by Eureka Inc., and Omikare, managed by Omikare Inc., have formed a collaboration to integrate both online and offline dating experiences. This partnership aims to leverage the strengths of each platform to create new and engaging opportunities for individuals seeking relationships.

About the Companies

Pairs, launched in 2012, has made a significant impact on the matchmaking landscape, facilitating connections among single men and women. With a track record of enhancing user engagement and ensuring safe interactions, Pairs is set to surpass 25 million registrations by May 2025. Omikare, on the other hand, is known for being a premier source for matchmaking parties and street events, boasting over 920,000 members and a wide array of events documented. The platform recently expanded its focus to include collaborations with municipalities and the launch of a video call-based matchmaking app, Omikare Live, which combines online and offline services.

Enhancing Matchmaking Opportunities

The goal of this partnership is to provide safer and more effective matchmaking events by combining Pairs’ online capabilities with Omikare’s offline initiatives. With this collaboration, users can look forward to higher matching rates at real-life events, which will be tested with continued events stemming from a successful joint venture held in April 2025.

Users will see shared traffic between both companies' platforms, as well as trial incentives and points that can enhance their experiences. Given the evolving lifestyles and values of today's singles, this partnership aims to facilitate easier access to various kinds of meetings, whether online or offline.

The Background of the Collaboration

According to research from the Children and Families Agency published in November 2024, weddings resulting from connections made through dating apps account for over 25% of marriages. This affirms the growing acceptance of these platforms as viable options for finding love. Additionally, a Cabinet Office survey indicated that among women aged 30-39, nearly 18% participate in events organized by private companies and local governments to meet potential partners.

However, both Pairs and Omikare identified challenges users face, such as difficulty in transitioning from online interactions to face-to-face meetings. Thus, they collaborated on a real matchmaking event in April 2025, aiming to connect users from online platforms to in-person experiences.

Success of the Recent Event

The joint event in April attracted significant participation, with 75% of attendees being new to offline encounters, and impressively, this figure rose to 93% among female participants. This markedly exceeded the average first-time attendance rate of 30% for Omikare’s standard events. Feedback from participants echoed the positive outcomes, as 81% reported feeling hopeful about new encounters and developing a positive mindset towards love.

Perspectives from Company Leaders

Eureka Inc.'s CEO, Ryoma Yamamoto, shared his views: "At Pairs, we strive to create a world where everyone can meet their ideal partner through our app. This partnership with Omikare, which aims to generate new connections across different arenas, is expected to provide users with unique opportunities. Our goal is to broaden the avenues for online and offline matching, fostering meaningful relationships."

Similarly, Omikare’s President, Makoto Shimonagata, expressed his excitement: "Under our motto, 'Transform ZERO into 0', we've consistently sought to innovate in providing opportunities for meeting others. The recent event exemplified the joy and positivity that arise when individuals meet face-to-face. By bridging the convenience of matching apps with the value of in-person events, we can open even more avenues for connections. We aim to continue providing enhanced opportunities for singles in the future."

Looking Ahead

The collaboration between Pairs and Omikare signals a promising future for singles looking to navigate the dating landscape effectively. By harmonizing online and offline experiences, they aspire to make dating safer, more enjoyable, and truly rewarding.

Overview of the Partnership

Objective: To utilize the strengths of both Pairs and Omikare to provide high-quality, safe real-life events for singles.
Details of Collaboration: