#Japan #Tokyo #Tokyo Office #the SOHO #Profits Inc.

Introduction

In a significant move, Profits Inc. has recently made headlines by acquiring 'the SOHO,' a small office building situated in Tokyo's Koto Ward. This strategic acquisition aims to elevate this property into a more accessible and appealing premium office space, catering to the growing demands of startups and small businesses.

The Brand Strength of 'the SOHO'

Over the years, 'the SOHO' has established itself as a renowned small office building within the Tokyo Bay area. Its enviable location offers stunning views combined with a sophisticated architectural design and well-appointed communal areas. This brand identity has allowed 'the SOHO' to attract a steady stream of clientele through organic search, boasting a high conversion rate. As a result, it has earned the reputation of being a preferred choice for burgeoning companies and small enterprises seeking office space.

The operational expertise of RJ Office, the firm responsible for managing the property, remains intact post-acquisition. Profits Inc. plans to respect their established relationships and operational knowledge while leveraging both companies' strengths to foster sustained value creation.

A Hub for Growing Businesses

The Aomi-Bay area, where 'the SOHO' resides, presents relatively moderated land prices with potential for redevelopment and improved transportation accessibility. Profits Inc. aims to exploit these geographic advantages alongside the unique strengths of the property to transform 'the SOHO' into an experience-oriented office space. This evolution hinges on the philosophy that the work environment itself can deliver intrinsic value—not merely a location for daily tasks.

As a site that harmonizes the openness characteristic of the waterfront with metropolitan functionality, 'the SOHO' aspires to remain a preferred office destination for years to come, making it a cornerstone for enterprises looking to thrive in an emerging urban landscape.

Overview of 'the SOHO'

• - Location: 2-7-4 Aomi, Koto, Tokyo
• - Total Floor Area: 25,003.71 square meters
• - Structure: Basement level 1, 14 floors above ground
• - Year of Completion: January 2010

About Profits Inc.

Profits Inc. is dedicated to generating unique investment opportunities and managing assets, such as offices, residential buildings, and hotels, primarily in central Tokyo. The company also provides advisory services for businesses and individuals not primarily engaged in real estate, aiming to bolster social branding and corporate real estate (CRE) through investments. Furthermore, they have pioneered Japan's first fund focused on childcare centers, emphasizing socially responsible investments in alignment with ESG criteria, particularly in the social domain. Their portfolio includes $14.1 billion in assets under management (AUM) as of December 2025.

• - CEO: Shinichiro Tanaka
• - Location: 3-3-1 Marunouchi, Chiyoda, Tokyo, New Tokyo Building 9F
• - Website: Profitz

Contact Information

Profits Inc. Public Relations
Email: [email protected]

In summary, the acquisition of 'the SOHO' marks a pivotal moment for Profits Inc., as they seek to create a meaningful workspace that prioritizes not only physical presence but also overall experience and company culture for its tenants.