#Japan #Tokyo #NFC Technology #Okumura Printing #Smart Meishi

Okumura Printing's Innovative Link Stage Brand

Okumura Printing Co., Ltd., based in Kita-ku, Tokyo, has embarked on a new journey with the launch of its innovative brand, Link Stage, aimed at bridging the gap between physical paper media and digital solutions. Utilizing NFC (Near Field Communication) and RFID (Radio Frequency Identification) technologies, Link Stage promises to revolutionize how businesses use printed materials by connecting them seamlessly to digital content. This brand will feature a series of products that are designed with both technological sophistication and environmental responsibility in mind.

The first product from this new venture is the Smart Meishi, a recyclable paper IC card that addresses the environmental concerns associated with traditional plastic NFC cards. Set to be available for purchase starting January 2026, Smart Meishi is specifically designed to be a more sustainable alternative that does not compromise on functionality.

Features of Smart Meishi

1. Environmental Sustainability and Unique Recycling Technology
One of the standout features of Smart Meishi is its innovative structure, which has been patented. By sandwiching the NFC tag between layers of paper, the user can easily separate the two materials after use. This ability to distinguish between the NFC component and the paper base effectively allows for proper recycling, thus reducing the environmental impact associated with plastic waste. Furthermore, Okumura Printing commits to producing these cards using 100% clean energy in their manufacturing process.

2. Convenient and Versatile Applications
Smart Meishi is designed to provide high convenience. There is no need for camera scanning like with QR codes; users can simply hold the card near a smartphone or a dedicated reader to connect directly to digital content, including URLs or videos. This versatility extends beyond business cards to include applications such as employee badges with electronic lock access features, product information tools, and event ticket verification, making it suitable for various business contexts.

3. Quick Turnaround and Small Batch Production
With variable printing capabilities, Okumura Printing can swiftly handle orders of personalized cards, such as business cards and employee identification cards that often require different text (names, numbers, etc.). Even bulk orders do not compromise the speed of delivery. Additionally, the service accommodates small quantity orders, allowing for customized prints from a single card while ensuring flexibility in branding (e.g., logos or company names).

4. Innovative Design
The Smart Meishi employs a visually striking design that suggests the integration of an IC chip, enhancing its appeal and functionality (patent application pending).

Development Background

The idea for Smart Meishi originated from a need to address the issue of plastic NFC cards being treated as industrial waste. This prompted Okumura Printing to consider the possibility of recycling. The unique bonding technique that allows the separation of the NFC tag from the paper layer responds to a societal need for environmentally friendly products that reduce waste.

Launch Details

• - Release Date: January 2026
• - Estimated Price: 6,800 JPY (excluding tax) for a box of 50 cards (using Ntag213). Other specifications, such as employee badges, will be priced based on individual quotes.

About Okumura Printing Co., Ltd.

Founded in 1947 and headquartered in Kita-ku, Tokyo, Okumura Printing Co., Ltd. has consistently aimed to provide high-quality print products and services while maintaining a community-focused approach. In recent years, the company has increasingly dedicated resources to the development of eco-friendly printing technologies, launching various sustainable products like the beak brand's origami tableware to contribute to a more sustainable society.

Contact Information

For inquiries, please contact:
Okumura Printing Co., Ltd.
Communication Production Division
Attn: Tomizawa / Okita
Address: 1-1, Sakaemachi, Kita-ku, Tokyo, 114-0005
Phone: 03-5390-6211
Email: [email protected]
Website: Okumura Printing

In summary, Okumura Printing's Link Stage brand and the introduction of Smart Meishi herald a significant advancement in integrating digital technology with traditional print media, focused on sustainability and practicality.