#Ponte Vedra Beach #Liquid Death #Coaqua #Kendyl Vanscoy

Coaqua Enters New Era with Kendyl Vanscoy at the Helm

Coaqua, renowned for its line of super premium coconut water, is poised for explosive growth in the premium beverage market with its latest strategic appointment. Kendyl Vanscoy, who previously spearheaded social media initiatives at Liquid Death, has joined the Coaqua team to lead its social media, marketing, experiential, and brand development efforts.

A Game Changer in the Better-for-You Beverage Space

Founded with the vision of elevating coconut water into a mainstream, high-quality choice, Coaqua has quickly garnered attention as a dominating force in the beverage sector. This current trajectory aligns perfectly with Kendyl's proven track record of agency experience and brand engagement, which she showcased while working with other reputable Consumer Packaged Goods (CPG) brands like Mid Day Squares and Everyday Dose.

Kendyl’s expertise in dynamic social media marketing and product activations will help Coaqua amplify its brand messaging and community engagement strategies. Her innovative approach and wealth of experience signify a shift in how Coaqua plans to connect with its audience, especially in an age where brand authenticity and consumer trust are vital.

A Passion for Coconut Water and Brand Authenticity

What's particularly interesting about Kendyl's recruitment is the way it unfolded. According to Coaqua’s co-founder and CEO, Anthony Cadieux II, the team first connected with Kendyl through a direct message on social media. This fortuitous connection illustrates her genuine passion for branding and social media—a passion that has already manifested itself on her personal profiles where she frequently shared her love for Coaqua’s coconut water.

Kendyl's constant posting regarding her daily consumption and her enthusiasm for the brand not only solidified her fit for the role but also displayed the kind of dedication Coaqua values in its team members. As Cadieux describes,