#USA #automotive innovation #Daphne #TERREPOWER #Electric Power Steering

Introduction

TERREPOWER, formerly known as BBB Industries, has unveiled an exciting expansion to its electric power steering (EPS) portfolio, introducing a total of 60 new applications for North American vehicles. This ambitious move reflects TERREPOWER’s commitment to delivering top-notch aftermarket solutions in an evolving automotive landscape, where electric power steering has become the standard.

Expanded Offerings

The latest developments bring the total EPS coverage to over 257 stock keeping units (SKUs), which means that approximately 60 million vehicles on the road are compatible with these products— a significant enhancement for automotive repair environments. These innovations are positioned to simplify the repair processes for technicians across the nation, ensuring that they can provide exceptional service to their customers.

Lauded by industry leaders, the EPS advancements also promote sustainability. TERREPOWER prides itself on manufacturing steering components in an environmentally responsible manner. This not only addresses industry demands but also helps in lowering overall operational costs while retaining premium quality. Tim Connolly, Senior Director of Product Management at TERREPOWER, expressed, "This innovation is a game-changer for repair environments." He believes that by offering high-quality, sustainable alternatives to original equipment, they are removing barriers for technicians in the EPS repair sector.

Meeting Demand

As the automotive industry adjusts to newer technologies, the adoption of EPS is growing swiftly. Presently, EPS-equipped vehicles account for more than 50% of all vehicles, a number that is expected to rise. By 2028, it is projected that 25% of steering repairs will involve EPS systems. Recognizing this trend, TERREPOWER is gearing up to meet these expectations by ensuring that aftermarket solutions are readily available.

The company's EPS solutions are designed with various benefits in mind, such as:

• - Unmatched Availability: Over 257 EPS SKUs are available for same-day pickup or delivery across the country.
• - Market-Leading Coverage: The offerings cover over 60 million vehicles currently operational on the roads.
• - Premium Value: Customers can expect OE-level performance at a significantly lower cost compared to dealerships.
• - Confident Repairs: All products come with a trusted warranty and nationwide support, instilling confidence in technicians and shop owners.

Addressing Challenges

Despite the impressive growth of EPS technology in vehicles, misconceptions about the availability of aftermarket parts persist, leading many technicians to rely on original or salvaged components. TERREPOWER is actively combating this narrative through partnerships with retailers and distributors, enhancing access to EPS products while educating shops about the complete solutions available to them.

One of the standout features introduced by TERREPOWER’s new line is programmable technology that enhances usability and flexibility, allowing for tailored solutions based on specific vehicle needs. This first-to-market innovation is bound to set a new industry standard and redefine the approach towards aftermarket EPS solutions.

About TERREPOWER

Founded in 1987, TERREPOWER has established itself as a leading manufacturer in the aftermarket space with a focus on sustainable practices. Based in Daphne, Alabama, and employing over 10,000 professionals, the company operates across North America and Europe with facilities dedicated to sustainable manufacturing. TERREPOWER not only focuses on high-quality automotive components but also emphasizes enhancing supply chain resilience, reducing waste, and promoting a circular economy. With products distributed in over 90 countries, TERREPOWER stands at the forefront of innovation in the automotive sector, ensuring reliability, sustainability, and quality in every solution they offer.

For more information, visit www.terrepower.com.