TCL Commemorates Olympic Day with Donor Wall Unveiling at Olympic Museum

On June 22, 2025, TCL, a prominent global partner of the Olympics, marked the International Olympic Day by unveiling a commemorative stone on the Donor Wall at the Olympic Museum in Lausanne, Switzerland. This significant event highlights TCL's dedication to enhancing sports and culture through innovative technologies. The ceremony included notable figures from the International Olympic Committee (IOC), such as Thomas Bach, the Honorary President, and Kirsty Coventry, the newly appointed IOC President. TCL's presence on the wall is a testament to its contribution to the Olympic movement.

The unveiling featured a marble stone engraved with the TCL logo, symbolizing TCL's support for organizations that significantly impact the Olympic heritage. Kevin Wang, TCL's Chief Operating Officer, spoke at the event, emphasizing the alignment between TCL's mission of "Inspire Greatness" and the Olympic mantra of "Faster, Higher, Stronger - Together." He reiterated their shared goal of motivating individuals worldwide to pursue great achievements and enhancing visitor experiences at the Olympic Museum through technology.

As part of the same celebration, TCL announced its role as the newest global Olympic partner. This recognition underscores TCL's ongoing commitment to promoting sports culture, sustainable development, and technological innovation within the Olympic movement. In its collaboration with the IOC, TCL is set to uplift experiences both on-site and virtually, including facilitating connections between athletes and their families during competitions through the "Athlete Moments" feature. Furthermore, TCL's products are expected to enhance fan experiences at the Olympic events, showcasing digital displays and smart appliances in the Olympic Village.

During the ceremony, Thomas Bach acknowledged the fruitful start of the partnership with TCL, noting that the founder of the Olympic movement, Pierre de Coubertin, believed in the union of sports and culture. The induction of TCL into the Donor Wall places it among esteemed organizations and emphasizes its significant role in global sports.

The event coincided with Kirsty Coventry's historic inauguration as the 10th IOC President on June 23, marking a significant milestone in the Olympic movement as she becomes the first female and African president of the IOC. This aligns with TCL's initiative, "TCLforHer," aimed at promoting women's visibility and empowering their roles across various sectors through technology and culture. Coventry expressed gratitude towards TCL for their generous donation and highlighted the speed and vitality that both the Olympic spirit and TCL embody.

In conjunction with these celebrations, TCL launched its first global campaign for Olympic Day, inspired by the IOC's Let's Move initiative. Through this campaign, TCL encourages people globally to engage in physical activities and participate in a vibrant dance film connecting two future Olympic host cities using TCL's display technologies. Featuring the acclaimed Urban Theory Dance Crew, performances took place at iconic locations like Milan Cathedral and TCL Chinese Theatre in Hollywood, creating a dynamic link between Europe and America.

TCL's campaign aims to build momentum leading up to the 2026 Milan Cortina Olympic Winter Games and reflects a commitment to cultural engagement while leveraging cutting-edge technologies to elevate the Olympic experience. With 46 research and development centers and 38 manufacturing sites worldwide, TCL solidifies its status as a competitive brand in smart technologies and strives for excellence through its partnership with the Olympic and Paralympic Games.

As a premier technology corporation established in 1981, TCL remains devoted to delivering innovative solutions across various domains, including televisions, smartphones, and smart home devices, all aimed at enhancing customer experiences. This partnership with the IOC reinforces TCL's role in the evolving landscape of sports and culture, making strides toward bettering the world through the spirit of the Olympics.