#Japan #Minato-ku #KDDI #4v4 Challenge #ANYTEAM

A Unique Summer Experience for Kids: 4v4 Challenge Supported by au

This summer, children have something special to look forward to! Now Do, Inc., under the leadership of CEO Keisuke Honda, is thrilled to announce a limited-time campaign called the 4v4 Challenge Supported by au. This exciting event, which is backed by the main partner KDDI, will allow participants to enter the tournament for free between July 11 and July 20, 2026. This initiative aims to encourage kids to take on challenges and promote engagement through sports.

What is the 4v4 Challenge?

The 4v4 soccer tournament is designed to enhance the competitive spirit among elementary school children aged U10 and U12. With a mission of enabling every child to experience the thrill of a soccer world championship, this tournament format was developed by Keisuke Honda in 2023. By offering free entry during specific days, the organization hopes to gather an enthusiastic crowd of young players eager to showcase their skills and learn valuable lessons in teamwork.

The campaign will take place on selected days: July 11, 12, 18, 19, and 20, providing a prime opportunity for youngsters to step onto the pitch without any financial barrier. To participate, players must register with the student sports support community ANYTEAM. This registration process, which takes only 3 to 5 minutes, will ensure a smooth entry into the tournaments where budding athletes can earn points toward advancing to the regional representative rounds.

The Benefits of Participating

The free entry campaign not only supports children in pursuing their passion for soccer but also enhances community engagement. The initiative emphasizes the importance of ANYTEAM, which serves as a platform for students involved in sports to connect and share their experiences. This community fosters a culture of cooperation and encourages students to support their teammates throughout the tournament.

Moreover, by participating in this event, children engage in a unique educational experience that extends beyond merely playing soccer. They’ll have to make crucial decisions, strategize, and hold themselves accountable for their actions on the field—all integral components that help develop leadership, independent thinking, and responsibility.

ANYTEAM, developed in collaboration with KDDI and Sports Bull, provides invaluable tools for team management, such as messaging capabilities, calendar organization, and crowdfunding support for local sports activities. This community-focused app is aimed not just at spectators but at everyone involved in student sports, creating a more vibrant sports ecosystem.

What's Next for 4v4?

The excitement doesn’t stop here. The 4v4 tournament is at the climax of its 1st Round Prefectural Qualifiers, running from April 29 to August 2. The final days of July are designed to propel participants toward recognizing their potential while seizing the chance to advance to the next round. The tournaments scheduled during the free entry days are expected to be fiercely competitive as teammates rally together to secure a spot in the regional representative round.

In 2026, as the 4v4 tournament approaches its fourth year, it also gears up for its inaugural ASIA CUP, making it a stepping stone toward international competitions for young talents. The tournament promotes a dynamic style of play with unique rules—allowing for strategic flexibility, quick turnarounds, and encouraging players to actively participate in their learning process.

Through these efforts, the 4v4 initiative aims not only to foster future soccer stars but also to contribute significantly to the growth of soccer in Japan. The brand’s core vision goes beyond developing technical skills but nurtures critical thinking and teamwork among young participants.

To discover more about the tournament and how to register, visit the official 4v4 website at 4v4.jp. Join us in celebrating this engaging opportunity for children and watch as they strive for the top in a supportive and exciting environment!

Company Overview

Now Do, Inc.
Location: Minato-ku, Tokyo
CEO: Keisuke Honda
Founded: 2017
Capital: ¥100 million

The company focuses on managing and developing 4-player soccer tournaments and offers educational services and sports personnel matching. For more information about the company, visit nowdo.jp.