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Harakado's 2nd Anniversary Celebration: A Dive into 1995 Harajuku

On April 17, 2026, the Harakado facility in Tokyu Plaza, Harajuku, will mark its second anniversary with an exciting event called the "Harakado Cultural Festival." This celebration not only commemorates two years of creative experiences but also pays tribute to the rich history of Harajuku's street culture that blossomed in the 1990s.

Harakado has transformed into a hub for diverse individuals to express their creativity and has been the locus of numerous cultural events since its opening on April 17, 2024. The facility's aim is to inspire creativity and provide a platform for new Harajuku culture through interactive experiences.

Main Event: Harakado x Zipper Collaboration

Central to this anniversary event is a spectacular collaboration with DONUTS Co., Ltd., which partners with the iconic fashion creator magazine "Zipper." This publication has played a vital role in documenting the evolution of Harajuku's fashion scene and is known for embracing individuality under the motto "NO to Same Styles."

For the event, a special snap project titled "Harakado 2nd Anniversary SNAP 95 STYLES" will be held, reviving the snap culture that characterized 1990s Harajuku. Attendees are invited to participate and possibly appear in the upcoming summer issue of Zipper, where those who don styles reminiscent of 1995 will be photographed. This approach aims to create a bridge between the vibrant past of Harajuku and its evolving culture.

Event Details:

• - Date: April 17, 2026
• - Time: 11:00 AM - 6:00 PM (general admission), 6:00 PM - 11:00 PM (invited guests only)
• - Location: Throughout Harakado
• - Photographer: JOJI, who is well-known for covering magazines such as "ar" and "anan."

For entry after 6 PM, attendees must present an invitation as posted on Harakado’s official Instagram account to gain access, ensuring an exclusive culinary and cultural experience.

A Celebration of 1995 Street Culture

The 1995 snap project takes place in the iconic Jinguumae Crossroad, known as a gathering spot for leading creators of the era. This was a time when street style flourished independently of social media, with the streets themselves acting as a medium to showcase unique fashions to the world. The event will recreate the excited atmosphere of Harajuku during its golden age, capturing the spirit of the time while connecting it to contemporary fashion.

Special Candy Sampling Experiences

In addition to the snap project, Harakado will host interactive experiences on the second floor. Collaborations with popular candy brands will offer attendees unique samplings. One of the standout features includes a "Konnyaku BATA Gacha" by Mannan Life, where participants can spin a gacha capsule machine for a chance to receive exclusive grape-flavored gummy treats.

Another attractive installation is the