Enhancing Sustainability in California Newsrooms: The Fire Up Program Launch

Fire Up Entrepreneurship Program: Supporting California's Newsrooms

The landscape of journalism, particularly in California, is experiencing growing challenges as local media organizations strive to survive and thrive. To tackle these issues head-on, the Robert C. Maynard Institute for Journalism Education has introduced the Fire Up Entrepreneurship Program, a dynamic initiative aimed at bolstering the sustainability of local newsrooms.

Overview of the Program

As part of the California Propel Local News Initiative, the Fire Up program focuses on empowering journalism entrepreneurs throughout the state. It seeks to address critical elements that contribute to newsroom sustainability, including revenue generation, audience engagement, product development, and community connection. By equipping participants with the knowledge and skills needed to navigate these aspects, the program aims to foster robust and sustainable news organizations that cater to California audiences.

An informational webinar is slated for April 10, 2026, at 9:30 AM PDT, offering prospective participants the chance to learn more about the initiative and how they can get involved.

Program Structure

The Fire Up program will run over seven months starting in July 2026, and will consist of both in-person workshops and virtual training sessions. Selected organizations will be required to send representatives with financial decision-making authority to attend all meetings, ensuring a strong commitment from each participating organization. The program involves three in-person gatherings, the first of which is scheduled for late July 2026.

Participants can expect a rigorous curriculum that includes intensive workshops led by industry experts in business, audience strategy, and innovative news product development. Additionally, there will be two virtual meetings per month during specific months of the program, allowing for flexible access to essential training.

Financial Support and Resources

In addition to professional training, the Maynard Institute will offer financial assistance to selected organizations, providing a total of $20,000 in staggered payments throughout the program. This financial support aims to alleviate some of the burdens on news organizations as they seek to implement new strategies and practices learned during the program.

Leadership and Mentorship

The Fire Up program is spearheaded by Co-Executive Director Evelyn Hsu and Deputy Director Doris Truong of the Maynard Institute. They are joined by experienced trainers and mentors, including Fran Scarlett, the principal of Scarlett Ink Media, and Dickson Louie, principal of Louie Associates. These industry veterans bring invaluable insights and expertise to the program, helping participants refine their strategies for lasting success.

A Commitment to Diversity in Journalism

The Maynard Institute has a long history of advocating for diversity within the news industry. For over 45 years, it has been at the forefront of efforts to empower underrepresented groups in journalism through training, collaboration, and community-building initiatives. The Fire Up program continues this legacy by offering tools and resources to media professionals, helping them become skilled storytellers and inspired entrepreneurs.

How to Apply

Organizations interested in the Fire Up Entrepreneurship Program can submit applications by 11:59 PM PDT on May 1, 2026. For those committed to creating a sustainable newsroom and positively impacting their communities, this program offers an incredible opportunity to enhance their operations and engage with their audiences effectively.

In conclusion, the Fire Up Entrepreneurship Program represents a significant step forward in fostering sustainable journalism in California. By focusing on key business strategies, financial support, and fostering diversity in the industry, the program is set to empower local news organizations to thrive in an evolving media landscape. Together, we can build a stronger, more resilient journalism community in California.