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Safe Life Enhances Its European Presence with France DAE Acquisition

In a significant move to expand its presence in the European market, Safe Life, a premier provider of life-saving solutions, has recently announced its acquisition of France DAE. This strategic partnership, revealed on May 5, 2025, strengthens Safe Life's operations not only in Europe but also north across the ocean in North America. France DAE is notably recognized for its expertise in automated external defibrillators (AEDs) and emergency preparedness equipment, solidifying the partnership’s potential to improve public health response strategies.

Founded in 2012, France DAE has emerged as a trusted ally providing invaluable resources to small and medium-sized enterprises, municipalities, and institutions throughout France. The company seeks to democratize access to AEDs with a customer-centric approach and boasts an impressive portfolio of high-quality AED solutions. Over the years, it has cultivated a reputation for excellent client service and reliable product offerings, all while witnessing rapid growth in the industry.

Jimmy Eriksson, CEO of Safe Life, expressed his enthusiasm regarding this acquisition, stating, “We are excited to welcome France DAE to the Safe Life family. Their strong market position, experienced team, and customer-centric philosophy are perfectly aligned with our values. This acquisition marks another significant step in our mission to make life-saving technology more accessible throughout Europe.”

As part of this acquisition, France DAE will continue to operate under its well-known brand while benefiting from the extensive resources and product range offered by Safe Life. This collaboration harnesses the deep expertise of France DAE in defibrillators and the scalable infrastructure of Safe Life, ensuring ongoing excellence in customer service and innovation in products and solutions.

The Managing Director of France DAE, Thomas De Luca, similarly highlighted the positive implications of this merger for their customer base and business partners. He stated, “Joining forces with Safe Life presents our team, clients, and partners with a remarkable opportunity. We are proud of our impact in France; however, we recognize that together we can achieve even more. With Safe Life, we will not only expand our mission but also enhance the value brought to our offerings, particularly in emergencies when every second counts. We eagerly look forward to this new chapter and the goals we can accomplish together.”

This acquisition aligns with Safe Life's ambitious growth strategy within the European market, especially as demand for AEDs and public safety equipment increases. The move reflects an ongoing commitment to safety improvements and optimized health responses from both companies.

About Safe Life

Founded in 2019, Safe Life is a dedicated group specializing in the provision of emergency equipment and training aimed at saving lives. Primarily focused on AEDs, the organization has swiftly expanded across Europe and North America through several successful acquisitions, pushing a shared vision of safer communities worldwide. For more information, visit Safe Life’s official website.

About France DAE

Established in 2012, France DAE has made its mark as the leading online provider of AEDs and related accessories. With a network of 150 distributors nationwide and over 25,000 clients, the company offers specialized guidance, premium equipment, and a firm commitment to accessibility and public safety. Their continued operation under the France DAE brand symbolizes the dedication to service excellence that both companies aim to uphold now and in the future.