BIXBI Pet Sets New Industry Standards with Clean Label Certification for Dog Kibble

BIXBI Pet Achieves Clean Label Project Certification

In a groundbreaking achievement for the pet food industry, BIXBI Pet has announced that 13 of its products, including popular recipes such as Beef and Chicken ProteinBlend™, are now Clean Label Project Certified. This makes BIXBI Pet the first company within the pet food sector to receive this prestigious certification for its dog kibble, symbolizing a comprehensive commitment to transparency and safety in pet nutrition.

The Clean Label Project certification signifies that BIXBI Pet's products have undergone rigorous third-party testing targeting potential contaminants, including heavy metals and pesticides. These contaminants can infiltrate the food supply chain long before ingredients reach the mixing bowl, presenting significant concerns for pet owners. Notably, there are currently no federal regulations mandating the disclosure of such contaminants in pet food. By obtaining this certification, BIXBI aims to address not only these concerns but also the overarching issue of ingredient integrity within the pet food market.

Rachel D'Agostino, the CEO of BIXBI Pet, explained, "Contaminants can come from a variety of sources, and without mandatory regulations, consumers cannot be entirely assured of their pet's food safety. The Clean Label Project Certification helps eliminate that doubt and allows us to provide pet owners with the safest, most nutritious options on the market."

BIXBI Pet's commitment extends beyond mere compliance; it aims to transform benchmark standards in pet nutrition, ensuring that all ingredients are of premium quality, tested for safety, and designed to deliver visible health benefits. The brand’s philosophy underscores the importance of using real ingredients and maintaining transparency in its production processes.

This announcement also aligns with BIXBI's continuing endeavors to innovate further in their product offerings. The introduction of the ProteinBlend™ range, consisting of Beef and Chicken recipes, incorporates air-dried jerky bites and freeze-dried pieces to boost the nutrient content, especially for skin and coat health. Both of these products have already achieved Clean Label Project Certification, showcasing BIXBI's commitment to its ethos of better nutrition.

Molly Hamilton, executive director of Clean Label Project, expressed her thoughts on BIXBI Pet’s achievement: "Brands that take extensive steps to identify and mitigate potential contaminants deserve recognition. BIXBI Pet’s Clean Label Project Certification reflects their relentless focus on transparency and quality in pet food."

In addition to its current success with dog kibble, BIXBI Pet is actively working on achieving certification for its cat kibble line, with the intention of extending the same rigorous, transparency-based standards across all its products.

Founded in 2009, BIXBI Pet's mission is to raise industry standards for pet nutrition. The company’s motto recognizes that pets deserve better food, crafted with real meat and wholesome ingredients without unnecessary fillers. As BIXBI continues to deliver accountability and quality in pet nutrition, it seems poised to not only lead in product development but also encourage other brands within the industry to elevate their standards.

Conclusion

This certification underscores the importance of transparency and ingredient purity in the pet nutrition industry. As BIXBI Pet elevates its standards, it paves the way for a healthier future for our pets while giving peace of mind to pet owners everywhere. For more information about BIXBI Pet and their product offerings, visit bixbipet.com or follow their social media channels.