HERALBONY and Classico: A Colorful Collaboration for Medical Apparel

A Colorful Partnership: HERALBONY x Classico

In an exciting new collaboration, HERALBONY and Classico are set to revolutionize medical apparel with their unique approach combining artistry and functionality. Founded in 2008, Classico has grown to be a leader in medical apparel, focusing on designs that bring an artistic touch to the professional wear of healthcare workers. Their mantra, "Bringing sensibility to the medical field," resonates deeply with the values they uphold in their designs.

Meanwhile, HERALBONY has been crafting a new cultural paradigm by advocating for diverse artistic expressions, primarily created by artists with disabilities. Their mission, "Release your individuality," aims to enrich society’s perspective on disability through art. This collaboration seeks to join these two missions to provide medical professionals with uniforms that are not only functional but also infused with style and personality.

Collaboration Concept

The concept behind this collaboration revolves around one primary idea: "Adding color to the medical field." Medical environments often lack visual stimulation, which is vital for both healthcare providers and patients. With this collaboration, HERALBONY and Classico aim to tackle the issue by introducing artistic designs to Classico's functional medical apparel, enhancing the daily experience of both wearers and those they serve.

The collaboration is set to launch on August 27, 2026, with a collection available for purchase on Classico’s official online store and direct outlets. Each piece will incorporate original artworks from artists collaborating with HERALBONY, bringing uniqueness and character to everyday medical wear.

Artistic Endeavors in Healthcare

Beyond just clothing, this partnership is a bold move to influence the overall experience in healthcare settings. Currently, they are working with the South Soma City General Hospital in Fukushima Prefecture to enhance the space and experiences within the hospital through art. By transforming mundane environments into engaging spaces, they are looking to improve the emotions and interactions surrounding patient care.

Both companies have expressed their commitment to keeping their customers informed through updates via Classico's official online store and social media channels as the launch date approaches.

- Classico's Online Store: Classico Official Store
- Classico on Instagram: Classico on Instagram

About HERALBONY

HERALBONY is a creative company dedicated to transforming societal perceptions of disabilities through art and culture. They manage over 2,000 artworks created by disabled artists, ensuring ethical royalty payments to these creators, thus establishing a sustainable business model. Founded by Takumi Matsuda and Fumito Matsuda, HERALBONY also engages in creative ventures, collaborations with other companies, and hosts the annual HERALBONY Art Prize to promote artistic talents worldwide. Notably, in July 2024, they will be establishing their first overseas subsidiary, HERALBONY Europe, in Paris, marking an exciting expansion.

- HERALBONY Corporate Site: HERALBONY
- HERALBONY Online Store: HERALBONY Store

About Classico

Classico was founded in response to a single comment by a physician stating how uninspiring medical coats are. Since then, they have been committed to bringing artistic sensibility to medical apparel. Their innovative designs combine aesthetic appeal with high functionality, helping healthcare workers feel inspired and motivated while performing their duties. With a growing membership base that sees an annual growth rate of 41.7%, Classico is not only changing the landscape of medical fashion in Japan but is also expanding its global footprint.

- Classico Corporate Site: Classico
- Classico Online Store: Classico Official Store

This collaboration promises a refreshing take on medical apparel, making a substantial impact on the aesthetics and functionality of how healthcare professionals are perceived and how they perceive their environment.