New Balance '1000' Launches in Exclusive Atmos Colorway
In an exciting revival of a classic, New Balance is set to release an exclusive colorway of the iconic '1000' model, originally launched in 1999. Having gained a reputation as a flagship in the training category, the New Balance '1000' model has been reimagined for today's fashion scene with modern updates while retaining its classic aesthetic. This exclusive colorway will be available through atmos stores and their online shop starting August 22, 2025.
Product Details
The release includes two stylish options: M1000F in BLACK and M1000G in WHITE, priced at ¥19,800 (tax included). Available in sizes ranging from 23.0cm to 30.0cm, this model showcases a chunky silhouette that epitomizes the 90s style coupled with a streamlined upper pattern that exudes the dynamic energy of sports.
To achieve a premium look, the upper is treated with a unique vintage wax finish that gives the sneakers a well-loved texture, enhancing their vintage charm. Functionality remains paramount, carrying over high-end specs from its original design, such as the ABZORB® midsole for shock absorption and energy return, the Stability web for increased midfoot stability, and a foam heel pad to ensure an optimal fit at the collar for added comfort during extended wear.
Simple Yet Striking Colorways
This release emphasizes simplicity with a classic black and white palette, further enhancing the model’s functional beauty, ensuring the '1000' appeals to both sneaker enthusiasts and fashion-conscious individuals alike. These timeless colors are designed to highlight the aesthetic values of the model while showcasing its versatility across different styles.
Exclusive Atmos Pop-Up Event
In celebration of this upcoming launch, atmos will host a pop-up event at their Shinsaibashi store. Running from August 22 to September 24, 2025, this pop-up will not only feature the exclusive 'atmos' colorways of the M1000 but also showcase a variety of inline models and the modern 'Black Out Apparel Collection'.
Visitors to the store will find a specially curated atmosphere that transports them back to 1999, aptly themed as “FUTURE IN THE PAST.” The engaging design, featuring New Balance shoes and the Black Out Apparel Collection on display, creates an immersive experience that captures the essence of that era and the sneakers’ storied legacy.
Event Details:
- - Location: atmos Shinsaibashi Store, 2-7-6 Shinsaibashisuji, Chuo-ku, Osaka, Japan
- - Duration: August 22, 2025, to September 24, 2025
- - Contents: Launch of “M1000” atmos exclusive colorways, inline models, and Black Out Apparel Collection
Where to Purchase
Following the pop-up, the M1000 model will also be available at all atmos locations, atmos pink stores, their online shop, and New Balance’s official stores and website.
For more information on atmos, visit
atmos Tokyo. For details on New Balance, check
New Balance Official Site.
With this stunning reintroduction of the '1000', New Balance continues to solidify its position in the sneaker community, blending nostalgia with contemporary style. Don’t miss the chance to grab this exclusive pair that perfectly melds history with modern design.