#United States #Las Vegas #Wellness Services #Palm Beach Tan #Bodyheat Tanning

Palm Beach Tan and WELLNESS™ Takes a Bold Step in Las Vegas

In a strategic move to bolster its national presence, Palm Beach Tan and WELLNESS™, the largest indoor tanning provider in the United States, has successfully acquired fourteen Bodyheat Tanning salons located in Las Vegas. This acquisition is not just about expansion; it symbolizes a commitment to enhancing wellness and beauty services in a vibrant market known for its emphasis on aesthetics and personal care.

Currently, Palm Beach Tan operates 648 locations across 35 states, and this newest acquisition will further cement its status as a leader in the tanning and wellness industry. The company plans to rebrand eight of the newly acquired locations as Palm Beach Tan and WELLNESS™ salons, which will undergo extensive renovations aimed at integrating advanced services and the latest tanning equipment. The remaining six locations will merge with existing ones nearby, ensuring that all Bodyheat members can continue their services seamlessly.

Customers who previously purchased sessions, packages, or memberships at Bodyheat will be pleased to learn that these will be honored at all Palm Beach Tan and WELLNESS™ facilities in Las Vegas. Furthermore, memberships will automatically transfer to the exclusive Premier Rewards® program. This program offers various benefits, including service upgrades, sunless tanning options, and discounts on products, ensuring a holistic and rewarding experience for members.

To offer even more value to guests, Palm Beach Tan and WELLNESS™ provides an array of wellness services alongside traditional tanning. These include red light therapy and infrared saunas, both designed to aid in skin rejuvenation, boost collagen production, reduce inflammation, and enhance overall wellness—a blended approach that showcases the company’s evolution beyond just tanning.

In conjunction with the expansion, Palm Beach Tan and WELLNESS™ is refreshing its brand identity throughout the Las Vegas market. New signage featuring the updated name and logo will be rolled out, marking a new era for the company as it seeks to create a comprehensive wellness experience for its clientele.

“As we embark on this journey into Las Vegas, we see it as more than mere growth; it’s a chance to engage with a community that values looking and feeling their best,” said Daniel Caskey, CEO of Palm Beach Tan, Inc. His enthusiasm reflects the company’s commitment to excellence and customer satisfaction.

Palm Beach Tan and WELLNESS™ is thrilled to welcome new clients eager to indulge in premium tanning experiences paired with the latest wellness innovations. Existing Las Vegas customers need not wait, as five additional locations continue to operate and provide the full suite of wellness offerings throughout the transition period.

The newly branded Palm Beach Tan and WELLNESS™ locations include:

• - 6050 N Decatur
• - 7120 N Durango
• - 10220 W Charleston Blvd
• - 9809 W Flamingo Rd
• - 10600 Southern Highlands Pkwy
• - 9075 S Eastern Ave
• - 595 College Dr
• - 1195 Wellness Pl

By integrating cutting-edge tanning technology with wellness services, Palm Beach Tan and WELLNESS™ aims to redefine personal care. The company also offers the Premier Collection® of unique tanning and sunless tanning products, along with L'obsidienneX®, a luxurious skincare line that leverages patented Exosome Skincare Technology designed to repair skin and combat the visible effects of aging.

The future looks bright for Palm Beach Tan and WELLNESS™ as they expand into Las Vegas, and their dedicated team is ready to provide unparalleled tanning and wellness services that cater to the community’s needs.

To discover more about their services, visit www.palmbeachtan.com.