How Hotto Motto is Shaping the Future of Food and Sustainability

Hotto Motto's Vision for a Sustainable Future

In an inspiring partnership with WWDJAPAN, Hotto Motto, a leading takeout bento chain, is making waves in the sustainability sector. The company currently operates 2,425 stores as of January 2026 and continues to spread awareness about its sustainable actions through its social media channels, including X and Instagram.

A Commitment to Sustainability

The collaboration with WWDJAPAN has resulted in a tie-in article titled "How Hotto Motto is Shaping the Future of Food and Sustainability." This article emphasizes the company's longstanding commitment to the Sustainable Development Goals (SDGs) and its ongoing mission under the theme of "Bringing Joy to Japanese Bento."

Hotto Motto has diligently worked to promote a sustainable society. This new partnership aims to further amplify their initiatives, as WWDJAPAN possesses an in-depth expertise in fashion and sustainability communication. The featured illustrations in the article symbolize the various SDGs-related actions Hotto Motto undertakes. These actions include reducing food waste, recycling waste oil, and preserving scenic rural landscapes—all gathered into a single, impactful visual.

Strengthening Stakeholder Communication

Through this initiative, Hotto Motto aims to visualize its passions and concrete actions, thereby enhancing communication with stakeholders. By presenting their commitment to sustainability in a clear and engaging manner, they hope to inspire others in the industry to follow suit.

What to Expect in the WWDJAPAN Article

The article focused on how Hotto Motto connects with the environment through its everyday offerings. It highlights the company's efforts to support sustainable practices while also serving delicious bento meals to the public. With the article slated to launch on February 27, 2026, audiences can access it via this link.

About WWDJAPAN

WWDJAPAN, the Japanese edition of Women’s Wear Daily launched in 1910 by Fairchild Publications, focuses on the fashion and beauty industry. It is a rich source of business insights, trend news, and exclusive interviews with industry leaders. Additionally, WWDJAPAN Digital, the online version of their weekly publication, offers valuable content, including fashion collections, event snapshots, and lifestyle information for consumers who have a keen interest in fashion and beauty.

Convenient Online Ordering with Hotto Motto

In alignment with its commitment to sustainability and customer satisfaction, Hotto Motto has also launched an online ordering platform. Customers can pre-order up to six days in advance, with options for platters and party menus. There are also exclusive app coupons available for online orders, making the whole process more convenient and rewarding.

- Explore Hotto Motto's online ordering site here.

Hotto Motto is not just about selling bento; it’s about promoting a sustainable future. Through its innovative practices, the company is paving the way for others in the industry, illustrating that profitability and sustainability can indeed go hand in hand.