Fwee Cosmetics Launches Exciting New Products at Their Tokyo Store

Fwee Cosmetics Introduces New Releases in Tokyo

Fwee, the renowned Korean cosmetics brand known for its unique keyring designs, has exciting new releases hitting the shelves. On April 18, 2025, the company will unveil its latest offerings: the "Pocket Cheek Palette," "Pocket Eye Palette," and five new shades of the acclaimed "3D Voluming Gloss." This launch will occur exclusively at Fwee's offline store, Fwee Agito Tokyo, located in Shinjuku, Tokyo.

The keyring design of the Pocket Cheek Palette and Pocket Eye Palette emphasizes portability and practicality, allowing beauty enthusiasts to incorporate these chic items into their fashion. Shoppers in Japan can only purchase these convenient palettes at the Fwee Agito Tokyo store, making it a must-visit for makeup lovers.

New Product Highlights

Fwee Pocket Cheek Palette
This innovatively designed cheek palette comprises four vibrant shades, allowing wearers to easily shift their mood and style as needed. With a mellow texture that smoothly blends into the skin, achieving a natural flush is now a breeze. The compact size fits comfortably in the palm of your hand, and the keyring feature allows it to double as a stylish accessory. Each palette contains 9.6 grams of product priced at 2,475 yen (tax included).

Fwee Pocket Eye Palette
The Pocket Eye Palette features five beautifully coordinated colors that are perfect for everyday use. The soft texture applies effortlessly to the eyelids, making this palette user-friendly for those without intricate techniques. Enjoy a smooth application that delivers vibrant hues with little fuss. Like the cheek palette, the eye palette’s compact design makes it a fashionable addition to any ensemble. It contains 6.6 grams of product with a price tag of 2,310 yen (tax included).

3D Voluming Gloss
In addition to the palettes, Fwee is introducing five new colors of its popular 3D Voluming Gloss, which have ranked first on platforms like Qoo10 and Olive Young in South Korea. This lip gloss delivers immediate 3D volume and luster upon application, with shades available in two opacity levels: 30% sheer and 70% bold. Alongside returning favorites, the new shades include Peach, Rosy, Lychee, Yogurt, and Taro, expanding the existing color range to 17 options. Each gloss features a lightweight formula at 5.3 grams, priced at 1,760 yen (tax included).

Exclusive Promotions at Fwee Agito Tokyo

To celebrate the launch of these fabulous new items, Fwee Agito Tokyo is hosting special promotional events.
1. Purchase any item from the Pocket series (cheek or eye palette) and receive a complimentary shadow keyring. If two items are purchased, two keyrings will be given.
2. Buy the "Glitz Stone Highlighter" and receive a glitter mini as a gift. The same applies for purchasing two highlighters; two glitter minis will be given.
3. Spend over 5,000 yen to receive a choice between a fur pouch or a jelly pouch (one color selection).
4. Customers who spend more than 7,000 yen will receive a quilted bag as a gift. Note that promotional gifts do not stack; customers will receive the higher-tier gift only.

About Fwee

Fwee is operated by BENOW JAPAN, with its headquarters located at 6-5-1 Nishi-Shinjuku, Island Tower, 22nd floor, Tokyo. Fwee’s innovative products offer a unique blend of practicality and style, making them perfect for the modern makeup lover. For more information about Fwee and its product offerings, visit Fwee on Qoo10.

Explore the latest in Korean cosmetics at Fwee Agito Tokyo and take advantage of these exciting product launches and exclusive promotional events.