Spin Master and Liberty Entertainment Group Spread Holiday Cheer at the 12th Annual Caring & Sharing Celebration

Bringing Joy This Holiday Season



As the festive season arrives, Spin Master Corp. and Liberty Entertainment Group have once again joined forces to host the 12th annual Caring & Sharing Holiday Celebration. This event, designed to support the Children’s Breakfast Clubs, was held at the prestigious Liberty Grand in Toronto, where over 1,200 children and more than 300 volunteers gathered.

This heartwarming celebration is a hallmark of the holiday season for both organizations. Each child attending was able to choose two toys – one for themselves and one to share with someone special. This delightful process was made even more exciting as each child partnered with a member of the Spin Master team to select their gifts. The day was enriched with activities including face painting, interactive play zones, and a vibrant dance party, all topped off with a special holiday lunch provided by Liberty Entertainment Group.

Community Impact



Tara Deakin, Spin Master’s Executive Vice President and Chief People Officer, expressed the significance of this event: “For 12 years, Caring & Sharing has been an integral part of our holiday season, allowing us to connect with our community and spread joy in a meaningful way.” The enthusiasm from the children was palpable, showcasing the true spirit of giving and community engagement.

The Children's Breakfast Clubs were also thrilled with the continued support. Zubeda Nanji, Executive Director of the organization, noted, “Through Spin Master’s generosity, children not only receive a gift for themselves but also experience the joy of giving, which perfectly aligns with the values of our organization.”

Celebrating Milestones



This year's event held additional importance, with Spin Master celebrating the 10th anniversary of the Toy Movement. Since its inception, this global initiative has brought the joy of play to countless children in need. The Toy Movement has achieved an extraordinary milestone, having donated over one million toys worldwide. This accomplishment underscores Spin Master’s commitment to social responsibility and community support, making a tangible impact on children's lives.

About Spin Master



Spin Master Corp. stands as a leader in children’s entertainment and offers a wide array of play experiences through its Toys, Entertainment, and Digital Games divisions. Known for beloved brands like PAW Patrol®, Hatchimals®, and more, Spin Master operates in over 100 countries and has garnered numerous accolades within the industry. The company is also renowned for producing engaging multiplatform content and has made significant strides in the digital gaming space, particularly through its Toca Boca® and Sago Mini® brands.

With nearly 3,000 employees globally and a robust commitment to nurturing creativity and social initiatives, Spin Master continues to play a crucial role in enriching childhood experiences across the globe. For more information about their initiatives and donations, visit the Toy Movement website.

As the celebrations conclude, one thing is clear: the holiday spirit thrives through acts of kindness, community engagement, and the joy of sharing, all brought to life through initiatives like the Caring & Sharing Holiday Celebration.

Topics People & Culture)

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