#Spain #Natural Sweeteners #Extremadura #Thaûma™ #Nambawan Spain

Nambawan Spain Launches Thaûma™

In the rapidly evolving landscape of food innovation, Nambawan Spain is leading the charge with the introduction of Thaûma™, a transformative natural sweetener designed specifically to address the growing demand for healthier, lower-sugar options in food and beverage products. This groundbreaking sweetener is derived from plant molecular farming and promises to revolutionize the way manufacturers approach sugar reduction.

Thaûma™ is not just any sweetener; it is recognized as the most powerful natural sweetener known to date, boasting an incredible sweetness level that is up to 13,600 times sweeter than sugar. This remarkable potency allows it to serve as a highly effective co-sweetener, enhancing the flavor profiles of natural sweeteners and substantially lowering formulation costs for manufacturers.

Addressing Industry Challenges

As consumers increasingly seek healthier alternatives, food and beverage manufacturers are finding themselves at a crossroads, grappling with the balance between taste, cost, ingredient sourcing, and product formulation complexities. According to market research by Grand View Research, the sugar substitutes market is projected to escalate from approximately $8 billion in 2024 to over $15 billion by 2033. This surge is largely attributed to the demand for better-tasting, nutrient-conscious products amid the rise of GLP-1 medications that promote weight loss and improved dietary options.

Thaûma™ is engineered to meet these demands. It is a non-caloric, non-glycemic sweetener that is versatile enough for various applications, including functional beverages, dairy, confectionery, and more. Backed by five FDA and FEMA GRAS approvals as well as JECFA safety certification, it provides manufacturers with the regulatory support essential for expediting product development and market introduction.

How Thaûma™ Works

At its core, Thaûma™ functions effectively even at minimal usage levels of just 1–5 parts per million, signifying a usage rate 75 to 230 times lower than competing sweeteners like stevia or monk fruit. Such efficiency not only enhances product sweetness but also allows for significant cost savings in formulation. In addition to its sweetness capabilities, Thaûma™ acts as a flavor modifier, adeptly masking undesirable bitter notes and enhancing overall taste quality.

The unparalleled performance of Thaûma™ does not rely on variable agricultural cycles, but rather on sustainable production methods. The adoption of plant molecular farming technology ensures a reliable, scalable supply chain that can reflect and meet the increasing global demand.

A Word from the CEO

Dr. Yuri Gleba, CEO of Nambawan Spain, highlights the significant shift Thaûma™ represents for formulators worldwide, stating, "For decades, formulators have had to navigate compromises between taste, cost, and sustainability. Thaûma™ unifies these elements, effectively helping brands craft healthier products without the historical trade-offs that limit natural sweetener adoption."

This dual-functionality of sweetening and flavor-modifying empowers manufacturers to cut sugar levels, enhance taste, decrease formulation expenses, and fast-track innovation across various product sectors.

Experience Thaûma™ at IFT FIRST 2026

Nambawan Spain will showcase Thaûma™ at the prestigious IFT FIRST 2026 event, taking place from July 12–15, 2026, at McCormick Place Convention Center in Chicago, Illinois. Attendees are encouraged to visit Booth 67 in the Startup Pavilion to sample Thaûma™, engage with the development team, explore formulation possibilities, and discuss commercial alliances.

For those interested in scheduling a meeting or requesting product samples, please reach out via the official contact provided. Nambawan Spain continues to stand at the forefront of the food ingredient innovation sector, driven by a commitment to developing breakthrough sweetening solutions that promote healthier lifestyles by reducing sugar consumption.