#Japan #TENTIAL #BAKUNE #Morioka #Herabony

Herabony and TENTIAL Collaboration: 'BAKUNE Pajamas Dry'

In an exciting partnership, Herabony, a creative company based in Morioka, Iwate Prefecture, and TENTIAL, a health-focused brand located in Tokyo, are set to launch a remarkable new product: the 'BAKUNE Pajamas Dry.' Available for purchase starting November 7, 2025, through TENTIAL's official online store and selected retail outlets, this unique item promises to revolutionize personal wellness by blending functional clothing with artistic expression.

A Wearable Art Experience

The 'BAKUNE Pajamas Dry' line features recovery wear adorned with artwork from two talented artists contracted by Herabony. Designed to provide relaxation for both the mind and body, these pajamas represent a fusion of art and functionality, making them not only a garment but also a piece of art to wear. Each item is delivered in a specially designed limited-edition box, providing customers with a unique experience from the moment they open it. This product aims to serve as a special treat for oneself or a meaningful gift for loved ones.

The Collaboration's Journey

This collaboration blossomed from a shared vision of creating societal value through innovative partnerships. It began in March 2025 when Yutaro Nakanishi, CEO of TENTIAL, reached out to Herabony, impressed by their mission and unwavering commitment to social causes. The collaboration was not merely about combining products; both companies aspired to bring meaningful change to society.

In August 2025, Nakanishi visited Iwate, where he explored Herabony's roots and creative spaces. His trip included discussions with Herabony's Co-CEO Fumito Matsuda and a tour of the Runbini Art Museum, Herabony's former headquarters, and its new site, HERALBONY ISAI PARK. This profound exchange of ideas allowed them to understand the essence of both organizations.

As talks progressed, the underlying synergy between TENTIAL's objective of enhancing human potential and Herabony's desire to showcase the unique talents of artists with disabilities became increasingly clear. This mutual understanding has led to the realization of their artistic collaboration.

Insights from Leadership

Yutaro Nakanishi shared, "Our collaboration with Herabony marks a significant milestone in achieving our mission. The blend of 'extraordinary qualities' and 'human potential' reflects our shared commitment to fostering societal growth. By incorporating the artists' energetic works into our recovery wear, we hope to empower individuals to unlock their fullest potential."

Fumito Matsuda of Herabony similarly expressed, "The alignment between our philosophies—viewing human beings as facilitators of potential rather than mere fixers—lies at the core of our partnership. We envision a world where acts of rest and self-care become new forms of expression. Art, as an energy that conveys the temperature of the soul, is fundamental to our philosophy, and we are excited to showcase this through the BAKUNE project."

Product Features

Release Date: November 7, 2025
Product Name: BAKUNE Pajamas Dry (HERALBONY)
Key Features:
1. SELFLAME® Technology: This unique fabric promotes blood circulation and aids in muscle recovery.
2. BAKUNE Motion Design®: Developed through extensive research and data analysis tailored to enhance user experience.
3. Repur® Processing: Offers antibacterial and odor-resistant properties.

Specifications:

• - Sizes: XS to 2XL
• - Material: 100% Polyester
• - Price: ¥39,820 (tax included) with a matching limited edition box.

Purchase Locations:

• - TENTIAL Official Online Store
• - TENTIAL Toranomon Hills
• - TENTIAL Marunouchi
• - TENTIAL Isetan Shinjuku
• - TENTIAL Sogo Yokohama
• - TENTIAL Hankyu Umeda Main Store
• - TENTIAL Osaka
• - HERALBONY Online Store

Note: Limited quantities available, within which exchanges or returns are permissible only if the item is defective or faulty.

Artists Behind the Designs

1. Shigetaka Wada (Northwest Airlines): Known for drawing inspiration from a wide range of subjects, including animals and aircraft, Wada's artistic approach is rooted in vitality and freedom of expression.

2. Katsumi Sasayama (Untitled): Sasayama's work emerges organically, expressing energy and vivacity through her bold brushstrokes. Each piece resonates with the philosophy that art dynamically reflects one's spirited essence.

With this innovative collaboration, Herabony and TENTIAL invite you to embrace wellness and artistic expression as one. Experience the unique blend of art and recovery with the upcoming 'BAKUNE Pajamas Dry.'