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EXPO 2027 in Athens: Building Bridges between Greece and Serbia

On October 29, 2026, a significant gathering will unfold at the InterContinental Athenaeum Athens, where Greek and Serbian entrepreneurs and tourism professionals will come together. This event, part of the EXPO 2027 international tour, aims to establish pivotal partnerships leading up to what will be the first Specialized Expo in the Western Balkans.

The day will kick off with an informative press conference featuring Igor Kovačević, the Director of Operations and the Department of International Participants, alongside Dimitrios Skaikos, the General Commissioner for the Greek section. Following the press conference, attendees can look forward to presentations, a round table discussion, and B2B sessions designed to create networking opportunities that could enhance travel experiences combining visits to the Expo with various cultural activities in Serbia.

Kovačević highlighted Greece's role as a natural partner, stating, "Greece is a natural partner to build cultural and business bridges that will help welcome the world to Belgrade." This sentiment reflects the increasing bilateral trade which soared to €884 million in goods and approximately €1.27 billion in services in 2025, according to Serbia's Ministry of Trade, Interior and Foreign Affairs.

Event Details:

• - Date: October 29, 2026
• - Press Conference: 9:30 AM to 10:30 AM
• - Main Program: 10:30 AM to 1:30 PM
• - Location: InterContinental Athenaeum Athens, Ypsilon and Omikron Rooms, 89-93 Syngrou Avenue, Athens

The anticipated EXPO 2027 will take place from May 15 to August 15 under the theme "Play for Humanity: Sports and Music for All." The event is expected to attract over 140 international participants, four million visits, more than 250 bilateral business events, and facilitate 50,000 business meetings, thereby marking a groundbreaking milestone for collaboration in the region.

As the event approaches, the excitement for both Greek and Serbian stakeholders grows, with discussions surrounding how to leverage tourism to enhance cultural exchange and economic collaboration. The significance of EXPO 2027 goes beyond just an exhibition; it's about fostering enduring relationships and encouraging mutual growth in a global context. This initiative represents a promising chapter in the continuing story of partnership and friendship between Greece and Serbia, setting the stage for a new era of cooperation and cultural enrichment.