#Japan #Tokyo #AI Design #Galapagos #AIR Connect

Galapagos Launches AIR Connect's Visitor Record Feature

In a significant advancement in digital marketing, Galapagos has unveiled details about its innovative data utilization tool, AIR Connect, specifically focusing on its new feature, the Visitor Record. This tool is designed to identify user behaviors leading to conversions, enabling marketers to enhance their online advertising strategies effectively.

Overview of AIR Connect

AIR Connect is a robust data analysis and visualization tool that aims to improve the PDCA (Plan-Do-Check-Act) cycle's precision in web advertising management. By integrating advertising delivery data, Google Analytics 4 (GA4) metrics, and CRM sales data, AIR Connect allows users to comprehensively visualize and manage advertising performance and traffic outcomes.

The platform provides features for cross-media advertising performance management, in-depth customer behavior analysis, and functionalities that allow marketers to concentrate on the highest-performing advertisements while minimizing losses - creating a user-friendly environment for executing the PDCA cycle effectively.

Introducing the Visitor Record Feature

Traditionally, analyzing the behaviors of individual users coming through advertisements has posed challenges for marketers. The new Visitor Record feature in AIR Connect addresses this by allowing marketers to compare and analyze user actions across various dimensions, thereby extracting historical trends and patterns for specific users.

Analysis Axes

Marketers can analyze user behavior based on parameters such as conversion rates, advertising media types, and segmentation within those media types. This multifaceted approach enables an enriched understanding of user interactions over time, which can highlight differences between media types and ad channels. Here are some example outputs based on user data from a certain used car sales website:

• - Display Advertising Behavior: Users following a straightforward path to conversion. Typical sequence: Banner → Landing Page (LP) → Store Listings → Appointment Booking (Conversion).
• - Listing Advertising Behavior: A more complex path with prolonged user engagement leading to lower conversion rates. Typical sequence: Listing → LP → Stock Check → Vehicle Details → Column Reading → Return Visit.

The Visitor Record feature effectively identified the factors behind the low conversion rates for listing advertisements targeting clear customer intents. It revealed a trend where display advertisements were more successful at driving appointment bookings, thus paving the way for targeted improvement strategies.

By modifying pathways for each media type and reallocating budgets towards Meta advertisements, measurable enhancements in campaign results were achieved.

About Galapagos

Founded in 2009, Galapagos is a technology company based in Chiyoda, Tokyo. Specializing in AI-driven web advertising creativity and operational improvement services, such as AIR Design, Galapagos aims to revolutionize the digital manufacturing industry under the mission of enhancing human-centric processes and technologies.

• - Company Name: Galapagos Inc.
• - Location: 2-14 Kanda Jimbocho, Chiyoda-ku, Tokyo, SP Jimbocho Building 8F
• - Representative: CEO Kenta Nakahira
• - Established: March 2009
• - Capital: 50 million yen
• - Related Links: Corporate Site | Recruitment Site