Launching 'SPORTS×HUMAN ENGINE': A Unique Business Venture in Sports Talent Management

Launching 'SPORTS×HUMAN ENGINE'

In a groundbreaking initiative, PERSOL Career, PERSOL Innovation, and Undō Tsūshinsha have come together to launch a unique business venture named 'SPORTS×HUMAN ENGINE'. This collaboration aims to bridge the gap between sports and human resources, with the first offering being a sports job service called 'dodaSPORTS Powered by SPORTS BULL', set to launch on November 20, 2025.

Background of the Joint Venture

As the sports market in Japan is expected to grow from approximately ¥13.7 trillion in 2021 to ¥15 trillion by 2030, the industry is transitioning from a stable market to an expansion phase. Accelerated by the push for health management in companies, this growth is notably driven by new sectors such as e-sports, wellness, and sports tech.

However, the challenge remains that the human resources segment within the sports industry is still developing, facing numerous issues that hinder its growth. By tackling these problems and increasing talent mobility, the three partnering companies aim to unlock the full potential of the sports industry.

Leveraging PERSOL Career's extensive expertise in human resources and PERSOL Innovation's focus on new business creation, along with Undō Tsūshinsha's well-established sports media platform 'SPORTS BULL', the collaboration will address issues related to recruitment, wellness, and business process outsourcing in sports.

Overview of 'SPORTS×HUMAN ENGINE'

The first phase involves rolling out a job platform specifically for the sports industry. Collaborating with Undō Tsūshinsha, the service will evolve from PERSOL Career's existing sports business media 'ONGROUND' into a specialized recruitment and career support platform known as 'dodaSPORTS Powered by SPORTS BULL'. This platform will facilitate addressing chronic labor shortages and the slow improvement of working conditions in the sports sector. By doing so, it aims to assist both sports companies in their recruitment efforts and job seekers looking to establish their careers in this field.

Key Services of the Sports Job Sector:

- Career Support: Tailored services for the sports industry in collaboration with doda.
- Recruitment Assistance: Including job listings, hiring support, and organizing events and seminars.

Future Prospects

Beyond the job sector, the initiative plans to expand into sports wellness and BPO services. By enhancing corporate health management and workforce management, the collaboration aims to drive updates in the sports industry while promoting social well-being.