Exciting Redesign of CapelliMino Soap and Aminolent Hair Care Launching Soon

Major Revamp of Hinoki's Hair Care Lineup

Hinoki Shinyaku Co., headquartered in Chiyoda, Tokyo, is reaffirming its commitment to quality and design with the upcoming release of its flagship hair care products, CapelliMino Soap and Aminolent Hair Care, scheduled for launch on August 16, 2025. This redesign not only enhances aesthetic appeal but also improves functionality for end-users.

Enhancements and New Features

With the new packaging, the capacity of both products has been increased from 240mL to 400mL, providing users with greater value. The most significant change is perhaps the shift to a more user-friendly pump design, making the application process smoother than ever before. The fresh bottle design is characterized by a gentle lavender hue, offering a soft and inviting impression for those who encounter it. Interestingly, while the outer packaging is visually distinctive, the formulation remains unchanged, continuing to deliver the high-quality hair care that customers have come to expect. This careful balance of innovation and tradition is what sets Hinoki Shinyaku apart in the competitive cosmetics market.

CapelliMino Soap: A Closer Look

CapelliMino Soap is a medicated shampoo crafted with a blend of amino acid soaps, silk-derived ingredients, and plant-based cleansing agents. Specifically designed to be gentle on both the scalp and hair, it generates a rich lather while effectively removing dirt without causing any undue stress on hair or scalp health. Contained within this shampoo are important components like Hinokitiol, Glycyrrhizic Acid Ammonium, and Ginger Tincture that work together to create an ideal scalp environment.

Regular use of CapelliMino Soap not only improves hair's texture but also adds a natural shine and buoyancy, making hair care a more enjoyable experience. The fragrance is primarily floral-green, inspired by the relaxing qualities of green tea, turning routine washing into a spa-like ritual.

Aminolent Hair Care: The Perfect Complement

Similarly, Aminolent Hair Care is a medicated conditioner designed to deliver moisture while being environmentally conscious. Formulated with two types of amino acid-based ingredients alongside silk-derived treatments, it provides essential care that protects and nourishes hair. Emollient ingredients such as Jojoba Oil and Squalane are included to keep the scalp and hair hydrated after washing.

As this product is pH balanced to be slightly acidic, it also aids in restoring hair health after color treatments or perms. With components like Hinokitiol and Gentiana Extract, it ensures that your scalp remains healthy and free from irritation, contributing to hair that is easily manageable and soft to the touch. The scent is also in tune with that of CapelliMino Soap, providing a consistently relaxing experience with each use.

The Philosophy Behind Hinoki Shinyaku's Hair Care

Since its inception in 1988, Hinoki Shinyaku has been devoted to the philosophy that beautiful hair originates from a healthy scalp. They have developed a system known as "Systemic Beautiful Hair", focusing on nurturing the roots to obtain the best results for hair quality. In 2019, they expanded their range to include both basic and personal hair care solutions tailored to customers’ specific hair concerns and lifestyle.

Both CapelliMino Soap and Aminolent Hair Care have become fundamental products reflecting this guiding principle of hair care, earning loyal users over the years.

Product Information

- CapelliMino Soap (Medicated Shampoo)

- Launch Date: August 16, 2025
- Price: ¥4,950 (tax included)
- Volume: 400mL
- Key Ingredients: Hinokitiol, Glycyrrhizic Acid Ammonium, Ginger Tincture
- Directions: Wet hair and scalp, apply an appropriate amount, lather, and rinse thoroughly.

- Aminolent Hair Care (Medicated Treatment Rinse)

- Launch Date: August 16, 2025
- Price: ¥4,950 (tax included)
- Volume: 400mL
- Key Ingredients: Hinokitiol, Glycyrrhizic Acid Ammonium, Squalane, Jojoba Oil, Gentiana Extract
- Directions: After shampooing, apply an appropriate amount, massage into scalp and hair, then rinse thoroughly.

About Hinoki Shinyaku Co.

Established in 1956, Hinoki Shinyaku is notable for incorporating Hinokitiol, a compound discovered in 1936, into their skin care products, which they refer to as skin cosmetics. With a focus on natural skin function and extensive research and development, Hinoki Shinyaku aims to celebrate its 70th anniversary in March 2026, paving ways to healthier hair and skin for its customers.

For more information, check their official website and social media channels: