Spiceology and Hulu Celebrate 'King of the Hill' Revival with Beer-Infused BBQ Rub
In a delightful collaboration, Spiceology, a leading American spice company known for its innovative flavor blends, has partnered with Hulu to honor the comeback of the acclaimed animated series,
King of the Hill. The show, which has been a cultural touchstone for many fans of adult animation, made its much-anticipated return on August 4, 2025, kicking off its fourteenth season. To mark this significant revival, Spiceology has introduced a limited-edition
Beer-Infused BBQ Rub that promises to elevate backyard grilling experiences for fans across the nation.
The Perfect Tribute for Fans
Spiceology's new product not only serves as a seasoning but also acts as a collectible for enthusiastic viewers of the show. This BBQ rub is carefully crafted to capture the essence of the series, which cleverly intertwines humor around grilling and the joys of community. Available in a unique beer can-shaped package, the
King of the Hill x Spiceology Beer-Infused BBQ Rub is retailing at an MSRP of $14.95, making it a must-have for cookouts and gatherings celebrating the return of Hank Hill and his friends from Arlen, Texas.
Eric Anderson, the Chief Marketing Officer at Spiceology, remarked on the rub's flavor profile, stating, "The all-purpose rub is bold, tangy, and slightly sweet; it gives off vibes reminiscent of an 'all-dressed' potato chip that met a cold beer and moved to Texas." This makes the rub ideal for enhancing everything from ribs to grilled corn, and helps fans connect with the character-driven essence of the show as they fire up their grills.
Ingredients that Deliver Flavor
The spices that make up the King of the Hill BBQ Rub include:
- - Smoked Paprika
- - Honey Granules
- - Garlic and Onion
- - Chili Peppers
- - Beer Extract
- - Kosher Salt
With this carefully curated mix, Spiceology ensures that each sprinkle of the rub not only adds flavor but also evokes the warmth and humor of the beloved show.
Nostalgia Meets Culinary Delight
For those who may not know, King of the Hill originally aired for 13 successful seasons, chronicling the life of Hank Hill—portrayed as an ardent seller of propane and propane accessories—and his quirky family and friends. Season 14 sees Hank and his wife Peggy returning to a transformed Arlen after years of living abroad, while their son Bobby embraces his ambition as a chef in Dallas. This seasons brings nostalgia to the forefront, inviting both old fans and new viewers to join in on the laughter and lessons that the series has always offered.
Now with the possibility of pairing flavorful BBQ recipes with the show, fans can throw open their doors to host viewing parties, creating an experience that honors the same spirit that made King of the Hill a household name. With the help of the King of the Hill BBQ Rub, disrupted schedules and distractions take a backseat as families and friends gather around, grilling and reminiscing about the show's beloved moments.
How to Purchase
The Spiceology BBQ rub, which features a resealable can lid to maintain freshness, is available directly on the Spiceology website. Fans looking to integrate this flavorful tribute into their cooking arsenal would be delighted to find that the product is now on sale just in time for summer gatherings.
In a landscape where food and entertainment often collide, Spiceology's connection with King of the Hill illustrates the power of nostalgia combined with culinary creativity. As Season 14 rolls out on platforms like Hulu, making the most of backyard cookouts while sharing a laugh over episodes of King of the Hill has never been easier, all thanks to this uniquely flavored BBQ rub.
For more details and to purchase the King of the Hill x Spiceology Beer-Infused BBQ Rub, visit
Spiceology. The opportunity to grab a piece of this crossover event is limited, so make sure to act quickly before it’s gone.
Closing Thoughts
As Spiceology continues to innovate and cater to food lovers everywhere, this collaboration with King of the Hill stands out as a testament not only to the show's enduring appeal but also to the joy of cooking together in celebration of what many fans hold dear. With the world watching, this unique BBQ rub serves as an invitation to reconnect with friends, family, and the characters that have touched our lives for decades. Go ahead, crank up that grill, and let the flavors shine while you gather around your screens to enjoy the latest antics of Hank and his crew in Arlen, Texas.