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AU10TIX Unveils Free Child Safety Age Assurance Tool

In a significant step towards enhancing child safety online, AU10TIX, a frontrunner in identity verification and fraud prevention, has launched a complimentary Child Safety Age Assurance Risk Assessment and Readiness Guide. This initiative aims to assist businesses in navigating the intricate landscape of age verification regulations while ensuring compliance.

The necessity for such tools has become increasingly prominent, especially with the rise of stringent legislation aimed at protecting younger users online. In the United States, laws such as the Children’s Online Privacy Protection Act (COPPA) mandate that websites obtain parental consent for children under the age of 13. Furthermore, the California Consumer Privacy Act (CCPA) requires age verification for consumers under 16. The trend is resonant globally, with numerous countries, including the UK, EU, and Australia, adopting similar regulations concerning social media and online services.

The newly launched free assessment tool consists of a straightforward six-question survey designed to evaluate an organization’s sector, security measures, and ID verification processes. Upon completing the questionnaire, participants receive a customized Risk Assessment Report. This report highlights potential vulnerabilities and offers actionable insights for enhancing compliance strategies. In addition to this, organizations will obtain a comprehensive 13-page Age Assurance Readiness Guide to further assist in navigating the regulatory environment surrounding age verification.

Yair Tal, CEO of AU10TIX, emphasized the importance of these resources: "As age-based regulations expand globally, businesses are actively seeking guidance on how to balance security, compliance, and user convenience. Our new Risk and Readiness Assessment helps organizations identify their unique risks and stay compliant without compromising the customer experience. This perfectly complements our Selfie-based Age Estimation solution, which adds an extra layer of protection to help ensure safe use of our platform by minors."

AU10TIX’s Selfie-based Age Estimation solution utilizes cutting-edge AI-powered biometric technology to assess facial features and estimate age without requiring a government-issued ID. This system streamlines verification processes by utilizing only a selfie, significantly reducing both verification time and costs. The technology allows for accurate age estimations within just two seconds while simultaneously performing a liveness check and utilizing AI models trained on extensive biometric data - without retaining any personal information. This innovative method not only enhances user safety but can also lead to a marked improvement in verification completion rates.

In establishing trust between digital platforms and users, AU10TIX has built a robust reputation since its inception in 2002. The company’s advanced AI solutions have effectively protected some of the world’s most recognized brands against complex fraud schemes. With a proven track record of validating billions of identities and averting a staggering $24 billion in identity fraud, AU10TIX stands out as a pioneer in the identity verification industry.

For those companies striving to adhere to age verification regulations while ensuring a seamless customer experience, AU10TIX’s free resources present a valuable opportunity. You can connect with AU10TIX on LinkedIn or follow them on social media at @AU10TIXLimited to learn more about their innovative approaches to identity management and fraud prevention.