#USA #Duluth #AGCO #Massey Ferguson #SDF

AGCO and SDF's Strategic Alliance in Tractors

In a significant move to fortify their global positioning in the low to medium horsepower tractor segment, AGCO Corporation (NYSE: AGCO), a leader in agricultural machinery and precision farming technologies, has announced a new partnership with SDF, a renowned manufacturer of tractors and harvesters, based in Treviglio, Italy. This collaboration aims to provide the Massey Ferguson brand with a more efficient portfolio of tractors tailored to meet the evolving needs of agricultural producers worldwide.

Starting from mid-2025, SDF will begin manufacturing tractors with up to 85 horsepower for global markets, leveraging its expertise in producing high-performance agricultural machinery. This strategic supply agreement is set to revitalize the Massey Ferguson commercial tractor line, enhancing efficiency and meeting the demand for high-quality farming equipment.

Luis Felli, the Senior Vice President and General Manager of Massey Ferguson, highlighted the synergy of this partnership, stating, "AGCO and Massey Ferguson's farmer-first approach has always focused on delivering exceptional experiences to our customers. We are proud to collaborate with SDF, a company that shares our passion for serving farmers around the globe." This alliance is expected not only to solidify Massey Ferguson's position in the global tractor market but also to empower farmers with reliable, high-quality machinery that boosts productivity and profitability.

The upcoming product lineup will feature a varied selection of powertrain options designed to adapt to the unique needs of customers and markets. AGCO anticipates that the refreshed Massey Ferguson portfolio will support an increase in market share within the segment of tractors under 85 horsepower, showcasing both companies' commitment to quality and innovation.

Alessandro Maritano, SDF's Chief Commercial Officer, expressed satisfaction with the agreement, which underscores the efficiency of SDF’s vertically integrated production system. He emphasized that the collaboration validates their in-house expertise and capability in designing and manufacturing proprietary components that drive global excellence and innovation in the agricultural industry.

Both AGCO and SDF have set ambitious objectives for this partnership, focusing on enhancing customer satisfaction and loyalty across all regions. They plan to leverage their combined expertise to effectively address the needs of farmers and achieve profitable growth through high-quality production and economies of scale.

As the transition to the new offerings begins in mid-2025, Massey Ferguson's extensive global distribution network will play a crucial role in facilitating the rollout of these advancements, reaching farmers in various markets around the world.

About AGCO

AGCO Corporation is a global leader in the design, manufacturing, and distribution of agricultural machinery and precision agricultural technology. Established in 1990 and headquartered in Duluth, Georgia, USA, AGCO provides value to farmers and original equipment manufacturers (OEMs) through its renowned brands, including Fendt®, Massey Ferguson®, and Valtra®. The company aims to aid farmers in sustainably feeding the world with its extensive product range and smart farming solutions. In 2024, AGCO reported approximately $11.7 billion in net sales. For more information, visit www.agcocorp.com.

About SDF

SDF is a multinational Italian company based in Treviglio, Bergamo, that is a world leader in the production of tractors, agricultural harvesters, autonomous electric tractors, and diesel engines. Marketing its products under esteemed brands such as SAME, DEUTZ-FAHR, Hürlimann, and Grégoire, SDF offers tractors ranging from 25 to 336 horsepower. With nearly a century of experience, SDF has significantly contributed to the mechanization of agriculture and has played a pioneering role in the digital transformation of farming. The company operates eight manufacturing facilities, 14 sales subsidiaries, and employs over 4,400 people globally. As of 2023, SDF generated €2.031 billion in revenue with a 15.9% EBITDA margin. For more information, visit www.sdfgroup.com.