Accountfully Joins Forces with BELAY to Elevate Financial Services for Businesses

In a significant move within the financial services sector, Accountfully, a highly regarded outsourced accounting and bookkeeping firm, has been acquired by BELAY, a leader known for its flexible staffing solutions. This merger is anticipated to broaden the range of services offered by Accountfully while simultaneously strengthening support for its clients and employees. The official announcement was made on March 19, 2025, and was facilitated by Viking Mergers and Acquisitions.

Founded in 2012 by Brad and Meredith Ebenhoeh, Accountfully has rapidly established itself as a trusted resource for small to mid-sized businesses. The firm's commitment to a cloud-based approach to accounting and inventory management has solidified its presence in the market, earning a spot on the prestigious Inc. 5000 list for six consecutive years. As a result of this acquisition, the team at Accountfully is set to explore new career development possibilities while ensuring the firm's trajectory towards enduring success.

Brad Ebenhoeh, Partner and CEO of Accountfully, expresses his excitement about the partnership, stating, "From our initial conversations with BELAY, it was evident that both our companies shared a common mission of supporting businesses with expert financial guidance. Our collaboration allows us to deliver comprehensive services to a larger audience, enhancing our ability to help businesses succeed."

On the other side, BELAY's acquisition aims to fortify its financial service portfolio. Tricia Sciortino, CEO of BELAY, described this integration as a bold step forward, aimed at providing holistic financial solutions that empower business owners with the clarity and strategy necessary for confident scaling. She stated, "By partnering with BELAY, we can further our mission on a larger scale, tapping into additional resources to offer unparalleled financial services tailored to our clients' distinct needs."

The synergy between the two firms is undeniable, with Kyle Kerrigan, Managing Partner of Viking Mergers and Acquisitions, highlighting the overwhelming interest in Accountfully from various potential buyers. He remarked, "While we engaged with many commendable prospective buyers, it became apparent that BELAY was the optimal partner for Accountfully. We genuinely relish these types of opportunities where the sum is greater than its parts."

As the merger unfolds, both companies express enthusiasm for the future of the BELAY-Accountfully partnership. With a deeper pool of resources and a shared vision, this collaboration is poised to redefine financial services for numerous businesses in need of expert guidance and management capabilities.

The acquisition not only augments Accountfully's service offerings but also enhances BELAY's strategic position in the financial services landscape. Clients can expect a more integrated approach, benefiting from the combined expertise and innovative solutions that both firms bring to the table. As they navigate the ever-evolving financial landscape, the BELAY-Accountfully alliance stands ready to support business growth and sustainability in new and exciting ways. This partnership is set to create a ripple effect, positively impacting businesses that rely on financial clarity and strategic guidance to thrive in competitive markets.