#Japan #Tokyo #FamilyMart #Tetsu Kasuya #Decaf Latte

FamilyMart Introduces a Revolutionary Decaf Latte

FamilyMart, Japan's leading convenience store chain, is setting new standards in the coffee market with their latest product, a chilled cup "Decaf Latte," developed in collaboration with the world-renowned barista, Tetsu Kasuya. This exciting new offering is scheduled for launch across approximately 16,400 FamilyMart locations on April 28, 2026, priced at 212 yen (tax included: 228 yen).

A Collaboration with a Champion

Since February 2020, FamilyMart has partnered with Kasuya to enhance their own coffee brand, FAMIMA CAFÉ. The introduction of this decaf coffee marks a significant milestone, showcasing a commitment to quality and taste that is endorsed by the expertise of a world champion.

Kasuya, who clinched the title of World Brewers Cup champion in 2016, aims for consumers to experience high-quality coffee without the worry of caffeine. His message underlines the importance of flavor and satisfaction, regardless of caffeine content.

Growth of the Decaf Market

According to the All Japan Coffee Association, the import volume of decaffeinated beans has surged from 2,446 tons in 2015 to 5,632 tons in 2025—an impressive 2.3 times increase in just a decade. As dietary preferences shift towards healthier options, the demand for quality decaf products is rising. Currently, the chilled cup coffee segment has limited offerings for decaf options, making this launch well-timed and highly anticipated.

The Secret Behind the Flavor

The Decaf Latte from FamilyMart utilizes 100% Colombian coffee beans, ensuring a rich coffee experience. Furthermore, the innovative Mountain Water Process is implemented to remove caffeine purely with water, preserving the coffee's original flavor and aroma. This meticulous method allows even those who are sensitive to caffeine, including pregnant or nursing mothers, to enjoy a superior coffee experience without compromise.

Insights from Tetsu Kasuya

"Since becoming involved with chilled products in 2022, I've aspired to create a decaf option that doesn't sacrifice flavor. I'm thrilled to finally share this product with everyone across Japan. Many people believe that decaf lacks flavor, but I assure you, this latte is crafted to be delicious, and I’m confident that it will satisfy those who are cautious about caffeine intake. I encourage everyone to try it!" Kasuya remarked enthusiastically.

Product Overview

Product Name: Decaf Latte
Price: 212 yen (tax included: 228 yen)
Launch Date: April 28, 2026
Availability: Nationwide
Details: This collaboration with the world's number one barista features 100% Colombian beans, utilizing the Mountain Water Process to maintain coffee's natural sweetness and balance of flavors, making it a delightful choice for coffee fans.

FamilyMart's Commitment to Quality

As FamilyMart approaches its 45th anniversary in September 2026, the company continues to focus on innovation and customer satisfaction. They believe in creating a space that resonates with the community while providing products that cater to their customers' needs.

With an ambitious new slogan of "The Greatest Challenge" guiding their initiatives, FamilyMart aims to remain a leader in the convenience store realm, ensuring that every customer finds their ideal product, from delightful treats to innovative beverages.

In conclusion, the launch of the Decaf Latte is not just a product introduction; it's a reflection of FamilyMart's ongoing commitment to quality, flavor, and customer well-being.

For further information, customers can visit the dedicated 45th-anniversary site at FamilyMart 45th Anniversary.