#United States #Class Action #Los Angeles #Securities Fraud #Zeta Global

Overview of the Zeta Global Holdings Class Action

Investors in Zeta Global Holdings Corp. (NYSE: ZETA) are now facing an opportunity to lead a securities fraud class action lawsuit against the company. This comes in light of allegations that the company engaged in multiple deceptive practices that misled investors.

Background of the Case

Glancy Prongay & Murray LLP has taken the initiative to inform shareholders who suffered losses while investing in Zeta between February 27, 2024, and November 13, 2024, of their potential role in this class action lawsuit. According to the attorneys leading this action, Zeta overstated its revenue and financial position, which has come under scrutiny in this legal challenge.

Allegations Against Zeta

The main claims against Zeta Global Holdings center around the company's failure to disclose key financial practices:

1. Artificially Inflated Financial Results: It’s alleged that the company employed two-way contracts to inflate financial results artificially. This kind of maneuver often skews the true financial performance of the company, ultimately misleading investors about its fiscal health.
2. Round Trip Transactions: Additionally, engaging in round trip transactions further calls into question the authenticity of Zeta’s financial communications. Such transactions involve the buying and selling of the same assets to create misleading data regarding revenue, which complicates the real economic picture.
3. Use of Predatory Consent Farms: The lawsuit also reveals accusations that Zeta utilized predatory consent farms to gather user data. This practice not only aims at data collection but also raises ethical concerns regarding users' consent and privacy rights.
4. Growth Dependency: The plaintiff claims that these consent farms were responsible for nearly all of Zeta's growth during this period, a fact that was not communicated transparently to investors.
5. Misleading Statements: As a result of these practices, statements made by the defendants about the company's business operations and future prospects were arguably materially misleading and lacked a reasonable basis, affecting investment decisions adversely.

Call to Action for Investors

Investors who believe they may have suffered losses are urged to reach out before the lead plaintiff deadline of January 21, 2025. Participation may involve contacting Glancy Prongay & Murray LLP, and while no immediate action is required, affected investors can choose to retain legal counsel or stay informed as part of the class action.

Conclusion

The legal landscape for Zeta Global Holdings is shifting, and shareholders must remain vigilant about their rights. This class action suit could not only bring clarity to Zeta's financial practices but may also compensate affected investors for their losses. In a climate increasingly focused on corporate transparency and accountability, this lawsuit may serve as a critical test for Zeta's management practices and their long-term implications.

For those interested, more information is available through Glancy Prongay & Murray LLP's website or by contacting them directly.

Contact Information

For further inquiries, affected investors can reach out to:

• - Charles Linehan, Esq.
• - Glancy Prongay & Murray LLP
• - 1925 Century Park East, Suite 2100, Los Angeles, CA 90067
• - Email: email protected]
• - Phone: 310-201-9150 (Toll-Free: 888-773-9224)

Visit their website at [www.glancylaw.com for continuous updates.