#Japan #Chiyoda #Ebara Foods #Golden Flavor #Showa Sangyo

New Product Launch: Golden Flavor Fried Chicken Powder

In a delightful fusion, Showa Sangyo Co., Ltd., headquartered in Chiyoda, Tokyo, is gearing up to introduce the 'Golden Flavor Fried Chicken Powder' on September 1, 2026. This innovative product seamlessly captures the beloved essence of their number one selling yakiniku sauce, 'Golden Flavor Medium Spicy'.

The 'Golden Flavor Fried Chicken Powder' has been developed under the watchful eye of Ebara Foods, ensuring that the sweet and rich flavor profile of the 'Golden Flavor Medium Spicy' sauce is perfectly reimagined for fried chicken lovers. This new powder offers an initial fruity sweetness that transitions into a savory umami taste, making it the ideal companion for a bowl of rice and enhancing the overall culinary experience.

How to Use the New Fried Chicken Powder

The preparation is straightforward. Simply mix the powder with water to create a batter, then combine with chicken and let it sit for 10 minutes before frying. The result? Juicy, flavorful pieces of chicken that showcase a crispy texture, thanks to the thoughtful inclusion of ingredients that enhance moisture retention, achieving the ever-popular ‘crunchy’ sensation.

Product Highlights

• - Product Name: 'Golden Flavor Fried Chicken Powder'
• - Release Date: September 1, 2026
• - Content: 80g
• - Key Features:

  • A balance of sweetness and richness, providing a robust flavor that pairs excellently with rice.
  • Crispy batter accompanied by juicy chicken.

• - Suggested Retail Price: 184 yen (tax included)
• - Distribution: Available nationwide at selected retailers.

Celebrate the Launch with Special Giveaways

To mark the exciting release of the 'Golden Flavor Fried Chicken Powder', Showa Sangyo and Ebara Foods will be promoting a delightful giveaway campaign on X (formerly Twitter).

Campaign Details:

• - Campaign Period: August 25, 2026, to August 31, 2026.
• - Prizes: A gift assortment including Showa Sangyo's 'Golden Flavor Fried Chicken Powder', 'Tempura Flour Golden', and Ebara Foods' 'Golden Flavor Medium Spicy', with five lucky winners to be announced.
• - How to Enter: Follow the official accounts of Showa Sangyo (@showasangyo_co) and Ebara Foods (@_ebarafoods) on X, and retweet the campaign post to qualify.

For more information about this campaign and other corporate news, be sure to check the Showa Sangyo corporate website.

Media Inquiries

If you need further details regarding this announcement, please reach out to the Corporate Communication Office at Showa Sangyo Co., Ltd. via telephone at 03-3257-2042.

As fans eagerly await the release, it’s clear that Showa Sangyo is committed to delivering exceptional culinary innovations that resonate with the taste buds of fried chicken enthusiasts.

Get ready to elevate your fried chicken experience with the new 'Golden Flavor Fried Chicken Powder'!