National Geographic Society's Remarkable Fundraising Achievement for 2024
The National Geographic Society has just made headlines by announcing an incredible
$112.4 million in new philanthropic commitments for the year 2024, marking a significant milestone in its ongoing mission. This achievement underscores the nonprofit's ability to inspire and mobilize a diverse community dedicated to protecting the planet. For the third year in a row, the Society has successfully raised over
$100 million, highlighting a growing momentum in support for its ambitious initiatives.
These newly secured funds will be channeled directly into various projects that align with the Society's overarching mission. This includes renovations for the Base Camp and the eagerly awaited
National Geographic Museum of Exploration, expected to open its doors in
summer 2026 in Washington, D.C. Additionally, the contributions will enhance the Society’s support for its global community of National Geographic Explorers and other impactful programs that require ongoing funding.
A Sustainable Model for Impact
The National Geographic Society operates under a transparent funding principle—100% of all donor contributions are directed into its programmatic priorities. This ensures that every dollar raised is invested back into the efforts that illuminate and safeguard the wonders of our world. With these donations, the Society harnesses scientific research, exploration, education, and the art of storytelling to engage millions, driving curiosity and care for our planet.
Jill Tiefenthaler, the Society's CEO, expressed her gratitude saying, "Three years of historic fundraising is a remarkable achievement that shows our community doesn't just believe in our mission — they are actively helping us drive transformative impact." This sentiment encapsulates the Society's ethos, recognizing both the generosity of its supporters and the fruits of their investment in meaningful change.
Notable Fundraising Statistics for 2024
Looking at the fiscal year and its notable accomplishments, several key data points illustrate the Society's impact:
- - $112.4 million raised in new commitments.
- - Third consecutive year surpassing the $100 million milestone.
- - Over $119.6 million cumulatively raised for the Museum of Exploration.
- - 24 new commitments of at least $1 million, signifying a 50% increase from 2023.
- - Additionally, there has been a 30% increase in new commitments of $100,000 or more, with 105 new commitments in this category.
- - Notably, the Annual Giving Membership raised $14.4 million, marking a 9% increase over the previous year.
- - There was full participation from the Board of Trustees and the Society's senior leadership team in donor contributions.
- - The Principal Donors Society has welcomed 18 new members, recognizing those who have contributed lifetime totals of $1 million or more.
- - Furthermore, the Society witnessed a 38% growth in its Hubbard Council and Clark Council memberships, which consist of annual donors of varying levels.
Looking Ahead with Optimism
As the Society moves towards the future, it continues to emphasize the critical need for support in addressing urgent global challenges. The recent discoveries, such as the
largest coral reef in the
Solomon Islands by the National Geographic Pristine Seas program, are testament to the groundbreaking work being achieved thanks to donor contributions.
Jean Case, the Chairman of the Board, highlights the urgency of supporting Explorers and their innovative endeavors. "Now more than ever, there is an urgent need to support our Explorers and their groundbreaking achievements," he reflects. This focus on generosity highlights the cooperative spirit between the Society and its benefactors, essential for realizing ambitious goals.
As we approach the eagerly anticipated opening of the Museum of Exploration, the collective commitment from supporters and partners is set to propel the Society into its next chapter, unlocking new avenues for exploration and understanding of our planet. The strides being made today promise to deliver lasting impacts that benefit both nature and society for generations to come.
To get involved and support the National Geographic Society or to learn more about its global community of Explorers, visit their official website.