#USA #North Bethesda #Choice Privileges #Travel Benefits #Hotel Rewards

Choice Privileges Enhances Rewards for Members

Choice Privileges, the top-rated hotel rewards program by Choice Hotels International, is set to unveil a transformative rewards experience in early 2026. Focused on providing members with greater value, this program enhancement aims to deliver rewards with increased frequency and accessibility. Members can look forward to earning rewards, achieving status faster, and enjoying exclusive benefits that enrich their travel experiences.

Key Features of the New Rewards Program

More Rewards, More Often

One of the standout changes is the introduction of milestone rewards. Members will now earn bonus points and gift cards for every five qualifying nights they stay, enhancing the overall value of their hotel experiences. This motivational structure encourages members to stay more and earn more.

Streamlined Path to Status

Achieving Elite status is easier than ever with the new structure. Members can reach Gold Elite status in just five nights, Platinum Elite at 15 nights, and Diamond Elite at 35 nights. This new requirement reduces the number of nights needed for each tier by five, effectively lowering the barrier for earning elite status. Benefits at each tier include room upgrades, preferred parking, and welcome gifts that recognize the loyalty of frequent travelers.

Introducing Titanium Status

In a significant addition, Choice Privileges will launch a new top-tier status known as Titanium. Members can achieve this prestigious status after 55 nights or by earning 110,000 Elite Qualifying Credits. Titanium members will benefit from a special travel award allowing them to book a room for up to seven nights at premium properties worldwide for just half the points. This tier will feature select properties within the Choice Hotels portfolio, such as Cambria and Radisson Blu, along with global partners like Bluegreen Vacations.

Return and Earn Initiative

The new ‘Return and Earn’ feature is another incentive designed to reward loyalty. Members will receive 1,000 bonus points after their second and third qualifying stays throughout the year, fostering an ongoing relationship with the program and encouraging repeat visits.

Lasting Recognition and Flexibility

In a bid to provide lasting recognition, points earned by members holding Elite status will never expire. Additionally, a soft landing policy ensures that if Elite members don't travel as frequently, they will only drop one status tier per year, making it easier to maintain benefits.

Points Sharing Feature Coming in 2026

In a move that emphasizes community among members, Choice will also introduce point sharing in late 2026, allowing members to transfer points to friends and family, thereby increasing the way points can be utilized.

Changing Expectations in the Travel Landscape

Nandika Suri, Vice President of Loyalty at Choice Hotels, highlights that the unique feature of Choice Privileges lies in its commitment to enhancing the user experience and making benefits more accessible. These updates are designed to meet the evolving expectations of travelers who prioritize flexibility, recognition, and unforgettable experiences beyond just the hotel stay.

The program aligns with comprehensive research, identifying what travelers value most in loyalty rewards. With over 7,000 Choice Hotels across the globe, members can redeem points for remarkable experiences, such as VIP access to major events and exclusive activities.

Conclusion

With this upgrade, Choice Privileges is set to continue leading the loyalty landscape by empowering members with more options, increased flexibility, and the opportunity to maximize the actual value of their travels. Enrollment in the Choice Privileges program is free and open to all travelers, who can join and take advantage of the exciting new perks starting in 2026. For more information or to become a member, visit Choice Hotels.