Mindr's Keepr Drive Technology Expands to Combat Teen Drunk Driving This Summer

Mindr Expands Keepr Drive Technology to Combat Teen Drunk Driving

As the summer season approaches, known as the "100 Deadliest Days of Summer" for young drivers, Mindr is stepping up its efforts to combat the ongoing crisis of teenage drunk driving. The company, a national leader in safety technology, has enhanced its Keepr Drive platform by expanding its reach to Washington, Colorado, and Iowa. This move aims to make in-vehicle alcohol detection technology widely accessible, ensuring safer driving for teens and addressing the high rates of alcohol-related accidents during these critical months.

The Urgency of the Situation

The period between Memorial Day and Labor Day sees a sharp rise in accidents involving teen drivers, with statistics from the National Highway Traffic Safety Administration (NHTSA) indicating that a person dies every 44 minutes in impaired driving incidents. Nearly 30% of these crashes involve young drivers with a blood alcohol concentration (BAC) of 0.01 or higher. Understanding the necessity of proactive measures, Mindr’s Keepr Drive seeks to tackle the issue head-on.

What is Keepr Drive?

The Keepr Drive technology is designed to prevent impaired driving actively. It works by requiring drivers to complete a breath test before their vehicle can start. If the driver's breath alcohol concentration exceeds the threshold set by a responsible adult, the ignition is disabled, and the vehicle will not start. This system not only aims to deter drunk driving but also promotes accountability among young drivers.

"We cannot simply arrest our way out of this crisis or expect that teens will just say 'no,'" emphasizes Kathy Boden Holland, CEO of Mindr. "It takes a collective community effort. We are doing our part with technology to ensure cars on our roadways today are safer."

The Technology Behind Keepr Drive

Launched in late 2025, Keepr Drive connects a Keepr® breathalyzer directly to a vehicle's ignition through a relay system. Here’s how it operates:
1. The driver must blow into the Keepr breathalyzer before starting their vehicle.
2. If the breath alcohol concentration (BrAC) reading is above the predetermined limit, the car will not start.
3. All test results are logged in the YourKeepr app, which can share outcomes in real time with approved contacts.
4. The technology allows families to customize testing schedules and thresholds, making it practical for shared vehicles.

This approach encourages families to have conversations about alcohol consumption and driving responsibilities, helping young drivers understand the stakes of impaired driving.

Community Engagement and Installation Locations

Mindr’s community engagement efforts culminated in a recent safety forum held in Colorado, where Boden Holland discussed the pressing issue of impaired driving with law enforcement and advocacy groups. As for the Keepr Drive installations, users can find certified service centers in the following locations:

Colorado: Aurora, Fort Collins, Greeley, Littleton, Northglenn, and Lone Tree.

Iowa: Clarinda, Des Moines, Fort Dodge, and Urbandale.

Washington: Bellevue, Burlington, Everett, Kent, Lynnwood, Olympia, Puyallup, Silverdale, and Tacoma.

For those outside these states, Keepr has established a waiting list where consumers can sign up for updates on the availability of the product in their area by visiting yourkeepr.com.

Moving Forward

The Keepr initiative is part of a broader commitment by Mindr to improve community safety through innovative technologies. With over 37 years of experience in developing substance detection and monitoring devices, Mindr is dedicated to empowering individuals to make informed decisions about alcohol consumption and driving.

For additional information about Keepr and its technology, visit yourkeepr.com. Mindr believes that through the right tools and community collaboration, we can make a significant impact on reducing teen drunk driving and, ultimately, saving lives.

With the summer months ahead, Mindr’s efforts represent a critical step towards cultivating safer driving environments for the youngest members of our communities.