#Japan #Tokyo #Kenko Mayonnaise #Potato Salad #Sarapro

Event Report: Hit Product Presentation

Recently, Kenko Mayonnaise Co., Ltd., headquartered in Suginami, Tokyo, participated in the "2025 Autumn/Winter Hit Product Presentation" held at the Muromachi Mitsui Hall & Conference on September 18th. This event is organized by M3 Company and serves as a platform connecting food manufacturers with media representatives.

At this event, Kenko Mayonnaise introduced its new product, the "Potato Salad Made by Salad Professionals," which has seen impressive sales growth through its official online store following media coverage last year. Around 150 media representatives were present to learn about the qualities of this potato salad, which is a flagship product of the company, through presentations and booth displays.

About the Potato Salad

The "Potato Salad Made by Salad Professionals" series, affectionately known as "Sarapro," offers small-size salads packaged in bags containing 70 to 110 grams. As of October 2025, the lineup includes five varieties, all designed based on the concept of making professional flavors easy to enjoy at home. This initiative caters to the increasing number of dual-income households and individuals living alone, providing convenient portions with a shelf life of 60 days (unopened in refrigeration).

The potato salad is made from locally sourced "Sayaka" potatoes grown in Hokkaido, known for their rich flavor and fluffy texture, making them ideal for salads.

Presentation Highlights

The event kicked off with a two-minute product introduction video, followed by an engaging Q&A presentation led by employees from Kenko's Business Development Headquarters. The video showcased the production process of the "Potato Salad Made by Salad Professionals," emphasizing that these products are made from raw potatoes to finished salad in just four hours at their plant in Western Japan.

Following the video and presentation, attendees were encouraged to sample the potato salad at the booth. Feedback was overwhelmingly positive, with comments praising the distinct potato flavor and the homemade quality of the dish.

Booth Experience

At the booth, Kenko Mayonnaise also showcased various menu ideas featuring the potato salad, which impressed many visitors with its convenience and versatility. Attendees were particularly surprised by the innovative packaging that allows for easy preparation and several culinary adaptations. The display of the raw ingredients, including the Sayaka potatoes, sparked curiosity among attendees, who were eager to learn more about this unique potato variety.

To complement the presentation, Kenko Mayonnaise launched a special feature on its official website titled "The Secrets Behind Our Potato Salad: A Focus on Quality Ingredients, Taste, and Environmental Responsibility."

Looking ahead, Kenko Mayonnaise remains committed to delivering delicious potato salad while continually working on product development and menu suggestions to meet consumers’ diverse needs.

About Kenko Mayonnaise Co., Ltd.

• - Company Name: Kenko Mayonnaise Co., Ltd.
• - President: Kunihito Shimamoto
• - Location: 3-8-13 Takahido Higashi, Suginami, Tokyo
• - Founded: March 1958
• - Capital: 5.4 billion yen (as of March 2025)
• - Main Business: Production and sales of salads, side dishes, mayonnaise, and dressings.
• - Website: Kenko Mayonnaise