#Japan #Tokyo #ChatGPT #Delight Corp #AI Funeral Study

Exploring AI Citations in the Funeral Industry

In an era where artificial intelligence (AI) heavily influences decision-making processes, understanding its impact on various industries is crucial. Delight Corporation, based in Shinjuku, Tokyo, has launched a comprehensive study titled "AI Citation Trends in the Funeral Industry," which analyzes how frequently and which funeral homes are quoted by AI, notably ChatGPT and Google AI modes.

The Importance of AI in the Funeral Sector

AI's role in the decision-making process is becoming increasingly prominent, particularly with the rise of AI-powered search capabilities. Since the introduction of Google's AI mode in Japanese in September 2025, using AI has become commonplace for users, including those in the funeral industry. This shift signifies the importance for funeral homes to understand AI citation patterns effectively to enhance customer outreach and engagement.

Key Findings of the Study

Published on October 23, 2025, the study meticulously analyzed 2,831 citations from both ChatGPT and Google AI, revealing significant distinctions in how each AI interacts with information.

Citation Trends by AI Type

1. ChatGPT
- Portal Sites: 47.84% of the citations came from funeral portal sites.
- Official Websites: 23.45% cited funeral homes' official websites.
- Third-Party Sites: 14.42% referenced third-party pages.

2. Google AI Mode
- Official Websites: 38.27% of citations referenced the official sites of funeral homes, making this the most frequently cited category.
- Maps: 23.71% of citations came from map services, indicating the importance of geographical context.
- Portal Sites: Only 16.02% referenced portal sites.

The data indicates that for ChatGPT quotes, having a presence on portal sites is critical. Conversely, Google AI favors official websites and map information, highlighting the need for funeral homes to optimize their online personas accordingly.

Regional Differences in Citation Frequencies

The study also highlighted intriguing regional variances in how AI interacts with funeral home information across different locales:

• - Osaka City: ChatGPT predominantly cited portal sites at 69.06%, while only 2.16% came from official websites. On the other hand, Google AI showed a preference for official sites, with 50% citing them.
• - Nagoya City: Here, Google AI favorably cited maps at 37.80%, cementing the utility of geo-relevant searches in AI outputs. ChatGPT, while still favoring portals, also mentioned intermediary sites frequently.
• - Tokyo Areas: Even distribution was noted here, with similar citation rates from both portal sites and official resources for both AI types, indicating a diverse information-seeking behavior within this high-density metropolitan area.

These regional nuances imply that funeral homes should tailor their content strategies to reflect local user preferences and information needs.

Column Articles as Preferred Sources

Upon further analysis, the study determined that third-party list pages dominated the citation landscape at 51.9%, followed closely by informative column articles at 20.9%. Interestingly, pages featuring customer testimonials saw minimal citation activity, showing a potential area for improvement in engaging AI resources.

Implications for the Funeral Industry

In light of these findings, the implications for funeral homes are clear: enhancing visibility through frequent citations on both portal sites and official homepages will be essential to attract prospective clients. Furthermore, incorporating geo-targeted strategies could amplify outreach efforts in regions where AI citation habits diverge.

Delight's extensive experience in the funeral sector underpins this study, leading to a valuable resource for industry professionals eager to optimize their online presence via AI insights. As AI continues to evolve, so too will the need for businesses to adapt their strategies accordingly.

Conclusion

The insights gathered from the AI Citation Trends study are not only a resource for funeral homes but also a call to action. By understanding and optimizing their digital presence considering these findings, they can ensure they remain competitive in an increasingly AI-driven landscape.

For a more in-depth look at the findings, detailed graphs, and further analysis, visit Delight Corporation's official website at Delight Corporation. With the continuous evolution of AI technologies, understanding these trends and adapting business strategies will be crucial for success in the funeral industry.

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Delight Corporation Contact Information:

• - Name: Delight Corporation
• - Founded: October 1, 2007
• - Address: 2F, Sun Caterina, 1-36-12 Shinjuku, Shinjuku City, Tokyo
• - Website: Delight Corporation

Stay Ahead in the AI-Driven Future

With these insights, funeral homes can better position themselves to thrive in the digital age, ensuring they meet the evolving demands of AI-influenced customers.