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Shaping the Future of Radiology: Bracco's Vision at ECR 2026

Bracco Imaging S.p.A., a prominent name in the field of diagnostic imaging, is set to make significant contributions at the upcoming 2026 European Congress of Radiology (ECR) taking place in Vienna from March 4-8, 2026. This year’s event, themed "Rays of Knowledge," aims to foster scientific exchange and innovation among radiologists and healthcare professionals.

At ECR 2026, Bracco will showcase a comprehensive integrated approach in several key imaging modalities including Magnetic Resonance Imaging (MRI), Contrast-Enhanced Ultrasound (CEUS), Computed Tomography (CT), and Artificial Intelligence (AI). By exhibiting their advanced contrast media, injectors, and medical devices, Bracco is demonstrating its commitment to supporting the evolving needs of the radiology community.

An Immersive Experience

Bracco plans to offer a unique and immersive experience at their booth that will allow attendees to engage with the latest technological advancements in diagnostic imaging. They are inviting participants to explore dedicated spaces that not only highlight their innovative products but also foster meaningful dialogue about the future of radiology.

"Our participation in ECR 2026 reflects our dedication to leading the charge in diagnostic imaging innovation," remarked Fulvio Renoldi Bracco, CEO of Bracco Imaging. "By closely collaborating with the radiology community, we are paving the way for high-quality patient care while fostering a resilient healthcare future."

Key Highlights

One of the standout moments at ECR 2026 will be the unveiling of Bracco’s integrated MRI portfolio on March 5, 2026. This 30-minute session will feature presentations from leading experts in the field, including:

• - Prof. Daniela Bernardi, Chief of Breast Imaging at IRCCS Humanitas Research Hospital, discussing breast imaging advancements.
• - Prof. Andrea Rossi, President of the European Society of Neuroradiology, sharing insights on pediatric neuroradiology.
• - Dr. Bronwyn E. Hamilton, Professor at Oregon Health & Science University, presenting real-world applications of AI in brain MRI.

These presentations will not only showcase Bracco's innovations but will also provide attendees with direct insights into their clinical applications in practice.

In addition to the MRI unveiling, Bracco is organizing three expert-led symposiums covering advanced topics like AI integration in imaging, CEUS innovations, and pivotal challenges in contrast management. A special educational event for young radiologists will also be held, reflecting Bracco’s long-standing commitment to mentorship in the field of radiology.

• - “AI Advances Across Contrast-enhanced MR CT Imaging” – March 5, 10:00 – 11:00 CET
• - “Advancing Diagnostic MRI with gadopiclenol” – March 5, 13:00 – 14:00 CET
• - “Seeing the Whole Picture: Multimodal Imaging of Liver Lesions” – March 6, 12:30 – 13:30 CET

These sessions exemplify Bracco’s dedication to elevating scientific discourse and driving advancements in radiology through education.

Bridging Generations

In collaboration with the European Society of Radiology, Bracco’s educational initiative emphasizes the importance of nurturing young talent in radiology. This initiative manifests as opportunities for future leaders to connect, learn, and grow in a supportive environment, ensuring a bright future for the profession.

As Minerva Becker, President of ECR 2026, stated, "The confluence of education and innovation is essential for the growth of radiology. Bracco's integrated approach and dedication to mentoring strongly align with our objectives at this congress."

Conclusion

ECR 2026 represents not only a platform for showcasing technological advances but also a commitment to nurturing the next generation of radiologists. By emphasizing collaboration, education, and innovation, Bracco and the European Society of Radiology are indeed lighting the way for the future of diagnostic imaging.

To learn more about Bracco’s exciting initiatives at ECR 2026, visit their booth in the Level 0 – Foyer E – Room E1. Join the movement towards a future enriched by knowledge and innovation in radiology.