Way Partners with Hyatt to Enhance Guest Experience and Loyalty Programs

Way, a leading premium experience platform, has announced an exciting new collaboration with Hyatt, encompassing hundreds of hotels and resorts worldwide. This partnership aims to integrate Way's platform into Hyatt's digital ecosystem, thereby linking various offerings and experiences to the World of Hyatt loyalty program, ultimately providing guests with more opportunities to discover and book unforgettable moments.

The initiative is set to be a game changer in the hospitality industry, as it allows guests to utilize one platform for an array of experiences, programs, and special offers. This seamless integration will feature on Hyatt.com, the World of Hyatt mobile app, hotel websites, and the World of Hyatt FIND Experiences platform, ensuring that guests can engage with thousands of tailored offerings along their entire journey.

A Strategic Breakthrough

Arlie Sisson, Senior Vice President and Global Head of Digital at Hyatt, expressed excitement about the collaboration, noting, “In our search for a brand-aligned platform to support experiences and unlock additional revenue streams, the partnership with Way has proven to be a significant breakthrough. After a rigorous evaluation of potential solutions, we saw Way as the best choice to propel the next chapter of our digital strategy.” Sisson emphasized the platform's ability to enhance operational efficiency, strengthen brand differentiation, and improve personalization.

The partnership also empowers members of the World of Hyatt program to earn and redeem points for experiences booked through individual Hyatt hotel websites. The FIND Experiences segment allows members to collect rewards for curated experiences focused on wellness, including limited-time events and auctions, granting exclusive access to significant events and offerings.

A Seamless Digital Journey

Sisson further elaborated on Way's appeal: “Way excels in many respects—its frontend features a high-end, customized user interface, and its open API suite enables our digital teams to customize integrations and enhance functionality. This initiative creates a seamless and connected digital journey for our guests and World of Hyatt loyalty program members.”

With this initiative, Hyatt aims to bring experiences to life across a wide spectrum of its brand portfolio, from unique events like the Harvest Winemaker Dinner at Hyatt Regency Sonoma Wine Country to local experiences such as the Art of Gold Crafting at Park Hyatt Zurich, in partnership with Piaget.

Unlocking New Revenue Streams

Way's extensive range of experiences and offerings not only enhances guest experiences but also aims to open new revenue streams for participating hotels. Guests can enjoy everyday offerings such as cabana rentals and in-room amenities seamlessly integrated through Way’s platform.

Michael Stocker, Co-founder and CEO of Way, emphasized, “Enabling global enterprise brands to deliver exceptional experiences at scale is the very purpose of Way. The platform operates discreetly in the background, addressing complex corporate requirements without compromising brand integrity or guest experience.”

Advanced Features and Future Outlook

Highlighted features include real-time translation in any language, support for over 100 currencies with cross-border payouts, and more than 25 payment methods, along with enhanced data insights available at object, regional, and global levels. This groundbreaking union of experiences, incremental revenue, and loyalty programs on a single platform sets a new standard for the future of experiential travel.

About Way

Founded in 2020, Way is the leading experience platform for brands, uniting software, artificial intelligence, proprietary data insights, and a global network of experience providers to redefine how consumers connect with top enterprises. Companies utilize Way to launch, market, and manage distinctive experiences that resonate with consumers today.

With over $22 million in capital, Way is headquartered in Austin, Texas, and includes offices in Paris, France. More information can be found at www.way.co.

About Hyatt Hotels Corporation

Headquartered in Chicago, Hyatt Hotels Corporation is a leading global hospitality company guided by its purpose of caring for people so they can be their best. As of June 30, 2025, the company's portfolio included over 1,450 hotels and all-inclusive houses across 80 countries on six continents. With a diverse range of brands, Hyatt continually aims to create memorable experiences for its guests and loyalty program members alike. For more details, visit www.hyatt.com.