#Japan #Tokyo #TechTouch #Coreka #Macromill

TechTouch Accelerates Service Development with Coreka Adoption

In an industry-first move, TechTouch Inc., a leader in AI-driven Digital Adoption Platforms (DAP), has partnered with Macromill Inc. to deploy its innovative tool, TechTouch, in the company's lifestyle data platform, Coreka. This collaboration aims to significantly accelerate the speed of service development, making it easier for consumer product developers to understand their markets and generate new ideas.

Background of the Partnership

Modern product development teams face constant pressure to swiftly gather and organize data about consumer behavior and insights. Macromill, headquartered in Tokyo and led by CEO Toru Sasaki, understands the urgency of these requirements and the importance of delivering timely support to its clients. As such, the company sought a reliable solution to streamline this process, leading to the decision to implement TechTouch.

Key Factors for Adoption

After trialing several DAPs, TechTouch was selected for its ability to customize content based on the customer’s status, akin to a membership system. This feature enhances the customer experience and allows users to intuitively configure settings without needing deep knowledge of the system. Additionally, TechTouch's extensive track record of successful implementations provided strong assurance and support for Macromill’s customer success initiatives, ultimately making TechTouch the preferred choice.

Future Plans

Currently, the primary function being rolled out is the product tour via pop-ups, aimed at guiding users through Coreka’s features. In the future, Macromill plans to enrich this experience by developing comprehensive operating guides and tutorials, along with case studies to support users in mastering the platform.

Insights from Macromill’s Content & Customer Success Lead

Shunichi Tanji, heading the Coreka business unit at Macromill, praised TechTouch for enabling a rich set of features with minimal system development effort. The platform's flexibility allows for adjustments based on actual customer behavior, facilitating a smoother onboarding experience with Agile evolution. Macromill intends to continue collaborating closely with TechTouch to create a seamless user experience.

What is Coreka?

Coreka is a pioneering lifestyle data platform that reflects 25 years of Macromill’s expertise in research and analytics. Effortlessly supporting product developers in data collection, it focuses on enhancing the understanding of consumers and fostering innovative ideation. Powered by time-series quantitative and qualitative data from a unique consumer panel, Coreka provides access to awareness data for 3,500 brands, purchase histories, and insightful analytical reports.

Benefits of Implementing TechTouch from the Product Development Phase

1. Efficiency in Development and Operations: Integrating TechTouch during the product development phase allows for comprehensive planning based on the development and operational workload post-launch.
2. Streamlining Onboarding Processes: By leveraging both high-touch and tech-touch methodologies, companies can significantly reduce onboarding costs while developing new products with minimal resource expenditure.
3. Advanced Analytical Capabilities: TechTouch offers the option to analyze not only the frequency of product tour usage and dropout rates, but also user interactions with products not created using the platform. This insight allows companies to visualize and analyze system usage during the Proof of Concept stage, facilitating product improvements.

What is TechTouch?

TechTouch simplifies the creation and implementation of operational guides through its no-code interface, easing the burden for system administrators and encouraging intuitive user interactions. It provides actionable user behavior insights and is widely adopted across various sectors, including large enterprises, startups, and public organizations. With over 6 million users and recognized as Japan’s leading DAP, TechTouch has garnered multiple awards, including the Good Design Award, and is designated as a J-Startup by the Ministry of Economy, Trade, and Industry. The company is committed to enhancing its AI-driven DAP capabilities and propelling Japan's Digital Transformation (DX) and Customer Experience (CX) initiatives forward.

About TechTouch Inc.

Founded on March 1, 2018, TechTouch Inc. is at the forefront of developing and delivering the Digital Adoption Platform TechTouch and the AI Central Voice data strategy agent. With a strong presence headquartered in Ginza, Tokyo, they aim to revolutionize user engagement with technology.

For more details, visit: TechTouch

Inquiries

For implementation queries, reach out to TechTouch sales at Takizawa through Contact Us. For media inquiries, please contact the TechTouch PR team at Nakagama, Goto, or Wakiya at pr@techtouch.co.jp.