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EX.CO Shines at ADWEEK 2026 Tech Stack Awards

In a significant achievement for the advertising technology sector, EX.CO has been honored with a prestigious accolade at the ADWEEK 2026 Tech Stack Awards. The company, acclaimed for its innovative video technology driven by real-time machine learning, claimed victory in the Sell-Side Programmatic Product/Platform category. This recognition underscores the company’s commitment to empowering media companies by optimizing their monetization strategies across various screens.

Transforming Video Monetization

The digital advertising landscape has witnessed considerable evolution, yet media companies often find themselves grappling with underutilized video inventory and the complexities of running video infrastructures. EX.CO has effectively addressed these challenges by delivering a unified platform that amalgamates advanced machine learning capabilities. This innovative approach enables media owners to meet their video monetization aspirations while significantly reducing operational burdens.

The company's Online Video Platform (OVP) stands out by seamlessly integrating intelligent content recommendations with a sophisticated yield engine. Remarkably, this yield engine processes over 500 billion pricing decisions daily, all while maintaining a publisher-first architecture to enhance user experience. This strategic framework is crucial for media companies seeking to maximize revenue without compromising audience engagement.

Key Achievements Highlighted

Among the notable results credited to EX.CO's solutions:

• - Patch successfully implemented a comprehensive video solution across more than 1,900 hyperlocal sites, achieving a seven-figure annual run rate from a flat start.
• - Motorsport Network observed average month-over-month revenue growth, reaching up to three times its initial figures, all without necessitating additional staffing or editorial overhead.

These outcomes exemplify how EX.CO’s cutting-edge technology translates into tangible business benefits for clients, reaffirming its pivotal role in the evolving world of programmatic advertising.

A Vision for the Future

Tom Pachys, co-founder and CEO of EX.CO, expressed pride in being recognized at such a high level within the advertising ecosystem. He commented on the paradox of rapid supply-side growth juxtaposed with stagnant technological development, stating, "Within the advertising ecosystem, the supply side has grown, but most of the technology powering it has been stagnant. We're proud to be among the few companies bringing true innovation to this side of the business through AI agents and machine learning."

Pachys voiced excitement about the future, as the company continues to advance its technology to better serve media professionals worldwide. The recognition from ADWEEK is not merely an accolade but a validation of the innovative direction EX.CO is pursuing.

Company Overview

Founded in 2012, EX.CO specializes in optimizing video monetization through its trailblazing online video platform. With a steadfast commitment to growth, control, and transparency, the company caters to leading media entities, including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis. Based in New York City, EX.CO benefits from substantial backing from notable investors such as The Walt Disney Company and Saban Ventures, ensuring a robust foundation for innovation.

For those keen to explore the full list of winners from the 2026 Tech Stack Awards, further information is available on ADWEEK’s website. EX.CO continues to shape the trajectory of video advertising, embracing new technologies and strategies that redefine the landscape for its partners.