Nakata's Office Design Achieves Six International Awards

In an impressive feat, Nakata, a marketing innovation company based in Shibuya, Tokyo, has secured six prestigious design awards for its office space, highlighting a fresh approach to blending work and culture. This remarkable achievement includes recent accolades from the iF DESIGN AWARD and MUSE Design Awards, further solidifying their reputation in the design world, alongside their prior wins at the ICONIC AWARDS, INT Interior Design Awards, K-DESIGN AWARD, and the Japan Space Design Award.

All this success is attributed to the collaborative effort of L&B, an interior design firm headquartered in the same bustling Tokyo district. L&B's founder, Tamasui Nanakusa, emphasized translating Nakata’s core values into an engaging and communicative workspace that greatly appeals to a younger workforce, with an average employee age of just 26.

A Workspace for Collaboration

Nakata’s newly designed office is not merely a collection of desks and meeting rooms; rather, it serves as a vibrant platform for collaboration, fostering spontaneous discussions and idea-sharing across various departments. In today’s world, where remote and hybrid work models are prevalent, creating such a space was vital for Nakata’s young and dynamic team. Their goal was to cultivate an environment where even junior staff feel comfortable voicing their ideas and engaging with colleagues in a meaningful way.

The design incorporates the organization’s mission of being a “Great Place To Work®.” Through an engaging entrance and well-thought-out zoning, employees can switch easily between focused work and discussions. L&B’s design philosophy underlines not just the aesthetics but the underlying principles of interaction and community within the office.

Visual Representation of Values

When entering the office, visitors are greeted by a unique feature: 880 colorful dice arranged in groups of three. This imaginative installation symbolizes Nakata's core values of