#Japan #Tokyo #LILY BROWN #2025 Autumn #The New Lady Code

LILY BROWN's 2025 Autumn Collection Launch

On August 7, 2025, at 12:00 PM, LILY BROWN, a ladies' fashion brand managed by Mash Style Lab, will unveil its newest autumn collection, which revolves around the theme 'The New Lady Code'. This collection will feature on both the official LILY BROWN online store and the USAGI ONLINE department store, providing fashion lovers a first-hand glimpse of the season's offerings.

The Concept Behind 'The New Lady Code'

LILY BROWN’s 2025 Autumn attire draws inspiration from classic silhouettes while intertwining elegance and playfulness, ultimately redefining traditional style codes with a contemporary twist. The collection seeks to maintain the elegance that has been inherited through the ages yet spices it up with whimsical creativity and unexpected details. This modern interpretation invites fashionistas to explore a fresh definition of lady-like style.

Featured Collection Pieces

Here’s a sneak peek at some standout pieces from this chic collection:

• - Jacket: ¥24,970
• - Dress: ¥25,960
• - Belt: ¥5,940
• - Bag: ¥17,930
• - Socks: ¥2,750
• - Shoes: ¥16,940

Another ensemble highlights:

• - Bloused Jacket: ¥26,950
• - Skirt & Belt Set: ¥6,930
• - Necklace: ¥4,400
• - Key Charm: ¥4,950

These pieces integrate vintage craftsmanship with modern styles, creating a wardrobe that encompasses a vivid color palette and captivating details, appealing to the contemporary woman.

How to Access the Collection

The visual representations of the new collection will be available to view and purchase starting at noon on August 7. Customers can place reservations for the items instantly via the following platforms:

• - Official Online Store: LILY BROWN
• - MASH STORE (official app)
• - USAGI ONLINE: USAGI ONLINE

Note that while reservations can be made online, in-store sales will gradually commence.

About LILY BROWN

Founded with the concept of 'Vintage Feature Dress', LILY BROWN emphasizes delicate craftsmanship and unique designs inspired by vintage aesthetics, adapting them for contemporary fashion. Each collection offered by LILY BROWN pays homage to fashion history with a creative flair. The collection speaks to a free-spirited yet sophisticated wardrobe that captivates through bold color use and delightful details.

For more details about LILY BROWN, you can visit their official website or explore their social media channels:

• - Instagram: @lily_brown_official
• - Twitter: LilyBrown Twitter
• - Facebook: Fashion Lily Brown

Prepare to embrace the sophistication of the new lady code with LILY BROWN's upcoming autumn collection, where modern elegance meets traditional style!

Conclusion

With its innovative blend of tradition and contemporary design, LILY BROWN's 2025 Autumn Collection is set to inspire many and redefine the essence of modern femininity. Mark your calendars for this exciting launch to elevate your fall wardrobe!