#USA #Home Services #Lehi, Utah #Workforce Management #Sequifi

Sequifi's Recent Financial Milestone: A Game Changer for the Home Services Sector

In an era where the essential home services industry is experiencing rapid growth, Sequifi has positioned itself as a crucial player by securing $6.7 million in seed funding. The funding, led by Cervin Ventures and with contributions from Frazier Group and Tokyo Black, aims to enhance product development and tap into emerging market segments, all while addressing significant workforce challenges across this vital sector.

Founded to address the pressing needs of mid-market and enterprise home service companies, Sequifi focuses on diverse industries such as pest control, solar services, HVAC, landscaping, and more. This initiative is particularly timely, as various reports indicate a staggering growth rate of over 50% for these fields by the year 2030.

Currently, the home services sector employs approximately 72.7 million independent contractors, many of whom specialize in trades that cannot be outsourced or automated. Alarmingly, however, over 50% of service providers are grappling with a shortage of skilled labor. Projections indicate that an estimated 2.1 million skilled trade jobs could remain vacant by 2030, exacerbating the difficulties faced by the industry.

Moreover, the home services space is expected to reach a remarkable $156 billion by 2030. This soaring demand juxtaposed with the industry’s inability to find qualified workers has resulted in a situation where businesses are incurring substantial losses due to high employee turnover rates—driven by issues such as delayed payments, complex commissions, and outdated management systems.

Recognizing these challenges, Sequifi aims to provide a modern solution. Co-founder and CEO Roshan Kumar states, “We built Sequifi because we have experienced these problems firsthand. The home services industry is often overlooked despite its massive size and importance, relying on obsolete tools and methods.”

This unique all-in-one platform specifically designed for home services combines several key functionalities—real-time payroll, human resources, performance forecasting, and much more. The objective is to grant companies the infrastructure required to scale effectively while ensuring workers receive same-day payments and greater transparency regarding their earnings.

Why Home Service Teams Are Transitioning to Sequifi

• - Same-Day Payroll: A streamlined payment process fosters trust between employers and employees, mitigating turnover rates significantly.
• - Simplified Commission Management: In an environment where commissions can be intricate, Sequifi automates these processes, ensuring clear visibility in real time.
• - Comprehensive Platform: All necessary functionalities—from payroll to HR to performance tracking—are integrated into one user-friendly system designed for scalability from 100 to over 5,000 workers.

With operations already active in more than eleven sectors, Sequifi serves managers and finance teams besieged by manual processes. Thanks to the fresh infusion of capital, the company is enhancing its product capabilities and ramping up market outreach, thereby empowering the skilled workforce propelling America's next economic wave.

Success Stories from Early Adopters

Sequifi is already making notable progress in various sectors. For instance, Grant Miser, President of Aveyo, shares, “Before implementing Sequifi, payroll management was chaotic. Now, our workers receive their payments on the same day they finish their jobs, leading to increased retention.” Similarly, Nic Vanleeuwen from Source MRKTG highlights, “The real-time visibility of pay has completely erased disputes, built trust, and reduced our payroll processing time by an impressive 75%.”

Taylor Oliver, a Partner at Cervin Ventures, emphasized the understanding that the Sequifi team has of the market, stating, “The insights they bring from years of experience in the field translates into a platform capable of managing the complexities of contractor compensation—and unlocking a substantial opportunity in one of the nation's fastest-growing sectors.”

About Sequifi

Sequifi is pioneering a comprehensive real-time pay and forecasting engine tailored for companies within the home services landscape. The initiative is driven by a team of industry veterans bringing over 30 years of combined experience in various fields, such as pest control and solar operations. With an unwavering commitment to empowering workers through immediate payments and clear earnings structures, Sequifi continues to establish the necessary systems for owners to scale their businesses and attract top talent. For more information, visit www.sequifi.com.